Industry-leading Marketer Weaving Influence Suggests Holiday Book Gifts for Leaders

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Leaders can improve their own performance, reach today's customers, and engage employees with this select group of books.

I’m confident that any of these books I’ve selected can help leaders at all levels discover new strategies, improve performance and reach new goals for 2015.

Becky Robinson, CEO of Weaving Influence, an industry-leading marketing firm that represents top authors and promoted the availability of more than 30 leading books in the past two years, recommends her top favorite books for holiday gift giving.

“The end of the year is always a good time to look back at what’s gone right and look forward to better results in the upcoming year,” says Robinson. “I’m confident that any of these books I’ve selected can help leaders at all levels discover new strategies, improve performance and reach new goals for 2015.”

Leadership Success

  • Mark Miller and Ken Blanchard released the 10th edition of their bestseller "The Secret: What Great Leaders Know and Do". This classic business fable, which follows the struggles of young executive Debbie Brewster, is a blueprint for the servant leader and reveals the five fundamental ways that leaders succeed through service.
  • Kathy Cramer’s “Lead Positive: What Highly Effective Leaders See, Say, and Do” help leaders shift internally so that they can excel externally. She shares that by changing their mindset or processes, they can achieve great results.
  • In “The Culture Engine,” author Chris Edmonds explains how organizational culture is a concrete entity that comes down from the top and can steer a company up – or down, can keep it on mission or force it off-course. Robinson says that leaders can learn to create a high performing, values aligned culture through the step-by-step guidance provided in the book.
  • “’Leaders Open Doors’ is another favorite from this year,” says Robinson. “I love what Marshall Goldsmith said about this 2nd edition of Bill Treasurer’s book: ‘If you aren’t opening doors for your people, you are closing them!”
  • A book that bridges business and personal lives is “Follow Your Conscience” by Frank Sonnenberg, a longtime champion of character and integrity. “Follow Your Conscience” is jam-packed with actionable advice on improving relationships, strengthening careers, and finding purpose in life.

Branding

  • “We were honored to be associated this year with ‘Hello, My Name is Awesome’ by Alexandra Watkins,” said Robinson. “This book provides a fresh, new approach to branding and is an entertaining and engaging look at how anyone – even non-creative types – can create buzz-worthy brand names.”

Reaching Today’s Customer

  • A new paradigm about the relationship between business and the customer is outlined in “The Age of the Customer” by Jim Blasingame. “This is a must-read if you have customers,” says Robinson. “The rules have shifted power away from sellers to customers, and this book outlines an exciting future for those who leverage this shift.”
  • “A World Gone Social” by Ted Coine and Mark Babbitt addresses the new power customers enjoy and offers a look at how social media has completely and irrevocably changed the face of business. “Leaders can ignore the social media trend, but it will be at their own peril,” says Robinson. “This book quantifies what many have felt about the power of social media and explains how businesses can embrace the changes and thrive for the future.”

Employee Engagement

  • Susan Fowler’s book, “Why Motivating People Doesn’t Work,” shows leaders how a traditional carrot-and-stick technique for motivating employees fails to accomplish long-term goals. Instead, Susan shares how leaders can help employees see their jobs as a vehicle for meeting internal personal rewards rather than external ones.
  • “Love ‘Em or Lose ‘Em: Getting Good People to Stay” by Beverly Kaye and Sharon Jordan-Evans is the latest edition of this Wall Street Journal bestseller. It offers 26 simple strategies—from A to Z—that managers can use to address their employees’ real concerns and keep them engaged.
  • “Leaders often overlook ideas from their frontline employees, and to the detriment of the organization,” says Dr. Alan G. Robinson and Dr. Dean M. Schroeder in an “Idea-Driven Organization.” Robinson and Schroeder explain how those who interact directly with the customers, produce the products and provide the services, are in the best position to see where problems exist and what improvements and new offerings would have the most impact.

Healthcare Leadership

  • Author Catherine Robinson-Walker, who released “Leading Valiantly in Healthcare: Four Steps to Sustainable Success” in 2014, lights the way for leaders seeking to navigate the quickly changing world of healthcare. The book shares how healthcare management at all levels can grow into successful, resilient leaders.

Non-Profit Leadership

  • Brian Sooy in “Raise Your Voice: A Cause Manifesto” explains how using mission-driven design can help meaningful causes trying to rise above the noise to be heard and inspire followers. “If you believe in making a difference,” says Robinson, “this book is for you.”

About Weaving Influence
Founded in 2012, Weaving Influence brings together more than 30 skilled professionals to partner with authors and thought leaders to grow their online influence and market their books. The company identifies client priorities and focuses on providing ideas, plans, strategic advice, social media consultation, and online implementation. While primarily serving authors and thought leaders, Weaving Influence also works with corporations, small businesses, and nonprofit organizations. For more information, please visit the company’s website.

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