TDG: Broadband Delivery of Live Sports Will Fundamentally Alter the TV Industry

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New TDG Report Forecasts a Ten-Fold Increase in Broadband Sports Video Consumption Over the Next Decade

The big money that defines sports programming will follow consumers, viewers who engage broadband sports on all screens, not just the living room TV.

According to a new report from TDG, Game On! The Future of Sports Video Viewing, live sports will play a defining role in determining the pace and extent of the ongoing shift from legacy to broadband TV.

“Americans love sports and, most would agree, sports is the backbone of the TV industry in general and legacy pay-TV in particular,” says Joel Espelien, TDG senior advisor and author of the new report. “Whether measured in ratings or revenue, TV coverage of live amateur and professional sporting events is big business.”

With so much enthusiasm for sports, and our broadening conception of ‘TV viewing,’ why then is sports viewing via broadband dramatically under-represented relative to sports viewing on legacy TV?

Espelien points to two factors: existing long-term sports broadcasting agreements, and fears of disrupting the massive flow of money market players associated with the status quo. This gap will gradually close over the next decade, Espelien predicts, with massive growth in weekly per-capita broadband sports video viewing growing tenfold, from less than half an hour in 2014 to four hours in 2025.

The growing relevance of broadband distribution will present significant strategic challenges and opportunities to TV industry stakeholders, including sports leagues, networks, MVPDs (legacy and virtual). “The big money that defines sports programming will follow consumers, viewers who engage broadband sports on all screens, not just the living room TV.”

TDG's new report, Broadband Sports Viewing, 2015-2025, is a must-read for anyone seeking to understand the future of televised live sports. It includes the first publicly-available forecast of the future of sports viewing that includes broadband-based consumption. The report:

  • Discusses the dominant role that sports plays in the legacy TV market, as well as the growing use of sports-related websites;
  • Goes beyond ratings or streaming counts of individual sporting events to understand the extent to which sports will transition to a TV-as-an-app platform and at what pace;

•Offers long-term forecasts for sports video viewing on both broadband and legacy TV platforms; and

  •     Provides strategic recommendations to key industry stakeholders on how best to respond and adapt to these trends.

TDG's new report is now available for public purchase by contacting our sales team at sales(at)tdgresearch(dot)com or 469-287-8050.

About TDG Research
TDG provides actionable intelligence on the quantum market shifts impacting consumer technology and media behavior. Since 2004, our market research and advisory services have helped technology vendors, media companies, and service providers understand how consumers access, navigate, distribute, and consume broadband media -- whenever and wherever they may be. For more information, visit our website at http://www.tdgresearch.com.

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Wendy Stockard
TDG Research
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