Our Dashing Thru the Data dashboard enables retailers to identify trends in holiday shopping behaviors that may be integrated in the new year, and this year’s Free Shipping Day data shows the influence of shipping discounts among savvy online shoppers.
ATLANTA (PRWEB) December 22, 2014
ShopVisible’s clients, some of the country's largest online B2B and B2C retailers, experienced 24 percent higher order volume on National Free Shipping Day, versus 2013. The eCommerce metrics presented in Dashing Thru the Data, ShopVisible’s holiday data dashboard, provide insight for retailers throughout the holiday season based on weekly updated metrics.
This year’s National Free Shipping Day data points to key trends in mobile, payments, and omnichannel commerce, highlighted by 26 percent of total online sales resulting from smartphones and 18 percent of payments made through Amazon. The highest percentage of sales took place between 11am – noon EST and after 9pm EST, during traditional business hour slow down. Average order values also increased 6 percent when compared to 2013’s National Free Shipping Day, doubling the weekly increase average seen so far in 2014. This signals that online shoppers effectively took advantage of the shipping savings this holiday shopping season and that savvy online shoppers are now relying more on smartphones, as evidence of growth in the new wave of omnichannel commerce.
Data revealed in ShopVisible’s ‘Dashing Thru the Data’ dashboard also revealed that a total of 40 percent of site traffic came from a combination of tablet and mobile devices, with 14 percent specifically coming from tablets during the last day of the online holiday shopping rush. Additionally, alternative payment methods, such as PayPal and Amazon Payments, captured 35 percent of total online payments on National Free Shipping Day. With 15 percent of total sales coming from Paypal and 18 percent from Amazon, it is evident that retailers will need to continue integrating alternative payment options into sites going into 2015.
With only a few short days left in the holiday shopping season, it is critical that retailers adjust their eCommerce offerings to meet the needs of savvy omnichannel consumers as early as possible, as the busiest shopping season of the year comes to a close after this month. In order take advantage of insights provided by shopping behavioral data, ShopVisible will display the combined metrics through December 31, 2014. Click here to view the holiday data and follow #MerryData on Twitter.
“Our Dashing Thru the Data dashboard enables retailers to identify trends in holiday shopping behaviors that may be integrated in the new year, and this year’s Free Shipping Day data shows the influence of shipping discounts among savvy online shoppers,” said Sean Cook, CEO of ShopVisible. “The significant increase in smartphone traffic and alternative payments also indicates the significance of omnichannel functionalities needed to meet shoppers’ growing expectations.”
It was recently announced that Epicor Software Corporation plans to acquire ShopVisible to further enable the vision of converged commerce in the increasingly omnichannel world. For more information on the acquisition, click here.
ShopVisible is an end-to-end SaaS commerce platform that powers the shopping experiences of today. Whether your customer is an individual consumer or a business, we power the commerce sites that enable them to buy from you. Reach your customers online, on their mobile devices or through popular channels like Amazon and eBay. ShopVisible also enables your back office management including orders, inventory, channel, content management and more. With our APIs, the ShopVisible commerce platform is extensible and easily integrates to 3rd party systems such as fulfillment, ERP, PIM, and other platforms that are core to your business. ShopVisible helps brands and businesses to attract and retain the new connected customer and is the chosen platform for companies like 3M, London Fog, Tempur-Pedic, Office Depot Canada, Plow & Hearth and MovieMars. Learn more at ShopVisible.com and by following @ShopVisible.