Virgin Produced Announces Partnership with Non-Profit Bridges for Music

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The Virgin Produced Channel on all Virgin America flights is now airing Bridges For Music’s short film about their work in developing countries with some of the world’s biggest electronic music DJs and Producers, like Richie Hawtin and Skrillex.

By partnering with Bridges for Music, we are encouraging direct contributions to provide resources, equipment and mentorship time needed by young musicians in some of the most underserved areas in the world,” stated Jason Felts, CEO of Virgin Produced.

Electronic Music takes to the skies – at 35,000 feet – this month as Bridges For Music and Virgin Produced announce a new partnership to raise awareness for the lack of music resources in developing countries. The Virgin Produced Channel is airing Bridges For Music’s first short film about their work in developing countries with some of the world’s biggest DJs and Producers. Available on all Virgin America flights over this holiday season, passengers will have a chance to view Richie Hawtin and Skrillex lend their time to this young non-profit as they share a special story of music education in Langa, Cape Town, South Africa.

Virgin America flyers will be able to watch and learn more about Bridges For Music. The music-focused short film will begin airing on the Virgin Produced Channel in December in time for holiday travel. Watch the film now - http://bit.ly/1zbVY68

The collaboration highlights the influence of one of the fastest growing music genres, Electronic Dance Music (EDM), through a snapshot of the daily life of Siphe Fassie, a talented young musician in the Langa Township of South Africa.

“We believe that the heart behind great dance music is a desire to see fellow musicians thrive through innovation and access to resources,” said Valentino Barriosetta, Executive Director of Bridges For Music.

“Virgin Produced, like Bridges For Music, believes in enriching lives and creating new opportunities for people to follow their dreams. By partnering with Bridges for Music, we are encouraging direct contributions to provide resources, equipment and mentorship time needed by young musicians in some of the most underserved areas in the world,” stated Jason Felts, CEO of Virgin Produced.

“Since its inception in 2012, the Virgin Produced Channel has worked to create fresh, funny and innovative content. Using the creative approach of Virgin Produced to push the envelope in global philanthropy is a natural fit and so we are thrilled to be highlighted for the social good coming from the Dance Music culture," stated Barrioseta.

To donate to Bridges for Music or to learn more, visit: http://www.bridgesformusic.org

Tweet this: #DanceMusic does good this holiday season w/ @VIRGINproduced & @BridgesForMusic.

About Bridges For Music

Bridges for Music has been working to raise funds to build a much needed music school in Langa Township, Cape Town, South Africa. The Langa township has a vibrant music scene where house music has become a driving force for the youth. Bridges For Music actively supports electronic music in developing countries, leaving a positive impact in disadvantaged communities and helping to raise global awareness about local issues through music. In a globalized world, Bridges for Music believes electronic music is a universal language for giving back and dismantling socio-economic boundaries between the rich and poor. Bridges for Music is humbled to have Virgin Produced’s help in sharing this message. The non-profit is now close to raising the funds to start the school in Langa and will continue to identify new communities of influence and growth in 2015.

About Virgin Produced

Headquartered in Los Angeles, Virgin Produced is the film and television development, packaging, and production arm of Sir Richard Branson's Virgin Group. Led by Cofounder/CEO Jason Felts and Chief Creative Officer Justin Berfield, Virgin Produced breaks the archaic models of traditional Hollywood by providing a collaborative environment that embraces talent, so they can best create and inspire while putting quality and innovation first. Launched in 2010, Virgin Produced's films include thriller Limitless, social change film Machine Gun Preacher, action epic Immortals, award-winning Departure Date, comedies Movie 43 and 21 & Over, and bio-pic Jobs, which cumulatively have grossed over $724MM in worldwide box office. With an equal focus on television and commercial branded entertainment, Virgin Produced has a robust slate of scripted and unscripted projects in development at most broadcast and premium cable networks. In April 2012, Virgin Produced launched its own digital network of Virgin Produced Channels, with premium programming of lifestyle, music, travel, technology, and comedy content currently available onboard Virgin airlines and expanding across other Virgin transportation, mobile, broadband, health club, hotel, and retail operating companies. Very simply; Virgin Produced creates content meant to inspire and entertain with direct access to reach over 60 million loyal Virgin brand fans globally. In 2013, Virgin Produced also launched Virgin Produced India, which is developing, packaging, producing, and distributing Bollywood film and television content.

MEDIA CONTACT
Bridges For Music
Elizabeth Dyar
704.724.6985
liz(at)nativecollab(dot)com

Virgin Produced
media(at)virginproduced(dot)com

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