Small businesses that want results should focus on these 4 affordable small business marketing tools.
(PRWEB) December 22, 2014
GetUWired, an internet marketing firm that specializes in small businesses, has just released and educational blog titled "4 Affordable Small Business Marketing Tools Your Small Business Can't do Without" that lists the most effective low-cost marketing tools for small businesses. The blog can be seen here.
In the blog, the author states that small businesses rarely have the budget to spend money on ineffective but interesting marketing tools and suggests that they focus only on low-cost, high ROI marketing solutions that actually bring in customers instead of awards.
4 Affordable Small Business Marketing Tools for Small Businesses
1. A Professionally Designed Website
According to the blog, have a great website is imperative to the success of a small businesses. Customers expect a business to have a working website. Not having a website sends potential clients the message that the business isn't as professional as its competitors who do have a website.
A well-designed website also acts in the stead of the small business owner after hours of when the business of doing business keeps the business owner too busy to personally interact with every customer.
2. Automated email marketing
Affordable small business marketing tools such as Infusionsoft provide high ROI by allowing a small business to send out unlimited amounts of marketing emails for less than the price of one newspaper ad. Email marketing allows businesses to sniper-focus their marketing based on customer demographics, so each recipient receives messages that are custom-tailored to them,
Because of its repetitive nature, email marketing increases brand recognition and customer loyalty, the blog states.
3. Search Engine Optimization (SEO)
Without effective SEO, a website will not perform well, the blog states. SEO, or search engine optimization, makes it easier for search engines such as Google to discern what the website's subject matter is and, therefore, rank it higher in search engine results. SEO is an ever-changing endeavor, so most small business owners do not have the time to keep up with industry changes for effective SEO. Bringing in a professional SEO firm is worth the money to get a website traffic that translates into profits.
4. AdWords and CPC advertising
Online advertising, such as CPC ads from Google AdWords, is cheapest way to advertise a small business. Ads can be set up to charge the business per click or per impression. These ads can be designed to target very specific markets, increasing the conversion factor and reducing money-wasting clicks.
For more information, call GetUwired at 877-236-9094 or visit getuwired internet marketing.