“The value proposition of lip color is very emotional, as well as practical, even for women on a budget," said Karen Grant, vice president and global beauty industry analyst, The NPD Group, Inc.
Port Washington, NY (PRWEB) December 22, 2014
“The trend of women seeking to make a bold makeup statement continues as marketers showcase lips more prominently than seen in prior years,” said Karen Grant, vice president and global beauty industry analyst, The NPD Group, Inc. “A red lip is both ‘on trend’ and classic at the same time. For the holiday celebrations, it is not only bold, but also fun, festive, and can’t be missed.”
With total lip makeup sales being up for the 12 months ending November 2014, growth in lip makeup is not limited to lip color or a single month. Lip products are among the primary drivers of total prestige makeup growth, which is the overall prestige beauty leader.
The use of lip color has risen with younger women in particular, and the appeal is based on both fashion and function. Sales gains in this category are driven primarily by increases in unit sales, as the average price spent on lip color has remained relatively flat over the past year, pointing back to spending behavior of a younger consumer. In November 2014 alone, almost 1.8 million prestige lip color products were sold in the U.S., a 22 percent increase over November 2013. According to NPD’s 2014 Makeup In-Depth Consumer Report, lip color is currently the preferred lip product among consumers, and 33 percent of women use it more than once a day.
“Lip color can totally transform a woman’s look, and even affect their mood; that’s a lot of benefit for something that costs around $20,” added Grant. “The value proposition of lip color is very emotional, as well as practical, even for women on a budget. Messaging that taps into the consumers’ desires can capture them, regardless of the season.”
Source: The NPD Group, Inc. / BeautyTrends
Source: The NPD Group, Inc. / 2014 Makeup In-Depth Consumer Report