Sparkroom Marketing Software Named University Business Readers' Choice Top Product

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Recognized for making a positive impact in the higher education industry.

Sparkroom Marketing Software was named a University Business (UB) Readers' Choice Top Product for 2014, announced online and in the January 2015 issue of University Business. Winners were selected by UB editors based on highest proportion of nominations and best descriptions from higher education leaders.

Sparkroom Marketing Software integrates marketing data, automates marketing processes and provides marketing analytics that drive smarter decisions and more optimized budgets for higher education marketers. The most powerful performance marketing software for the higher education industry, Sparkroom is the recipient of numerous awards, including the 2014 Best in Class Marketing Management LEADER Award from the LeadsCouncil.

“Performance marketing has seen significant evolution over the past few years, and Sparkroom is committed to evolve at the same speed,” said Al Huizenga, managing director of Sparkroom products. “The UB Readers' Choice Top Product award is evidence that the higher education industry recognizes our commitment to help them be more efficient and succeed in their marketing efforts.”

Recent Sparkroom Marketing Software enhancements are focused on efficiency and accuracy. The new Sparkroom form services, landing page builder and capture app allow marketers to define campaign parameters once while seamlessly capturing inquiries online and off.

Sparkroom, the leader in higher education performance marketing, provides fully transparent, analytics-based strategies to help schools maximize their performance marketing. In addition to the award-winning software, Sparkroom leverages years of digital marketing experience and higher education expertise to provide customized marketing strategies to schools. The combination of Sparkroom Marketing Software and Sparkroom Marketing Services gives schools a competitive advantage, allowing for improved efficiency, higher quality and better conversion rates.

For more information about Sparkroom Marketing Software or to request a demo of this robust performance marketing platform, visit http://sparkroom.com/marketing-software/.

About Sparkroom
Sparkroom is the leader in performance marketing for the higher education industry, providing fully transparent, analytics-based strategies that are customized to meet school objectives. Sparkroom provides marketing services and marketing software, the combination allowing for improved efficiency and efficacy of college and university marketing campaigns. Sparkroom Marketing Services include PPI vendor management, paid search and PPC enrollment marketing, marketing analytics, award-winning compliance monitoring, email marketing, SEO, social media, mobile advertising, performance-based display advertising and PPI TV/radio/print. Sparkroom Marketing Software integrates marketing data, automates processes based on performance and provides robust, multidimensional reporting and analytics. Sparkroom is owned by Nelnet (NYSE: NNI) and is part of the Nelnet Enrollment Solutions family of brands. For more information, visit http://www.sparkroom.com.

About University Business
University Business is the most widely received, most regularly read publication for higher education leaders at two- and four-year colleges and universities nationwide. UB provides cutting-edge coverage of higher education technology, news, finance, policy, profiles and more to this exclusive audience across print, digital and in-person event platforms, including the annual higher ed technology conference, UBTech and the new student success conference, UBThrive. Independent surveys have proven that year after year, no other higher education management publication matches the reach, readership and audience engagement of University Business. For more information, visit http://www.universitybusiness.com.

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Kathy Bryan
Sparkroom
+1 (201) 477-7727
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