Now, more than ever, practitioners must be prepared to handle the ever-changing landscape and demands of public relations.
Rockville, MD (PRWEB) December 22, 2014
National Lutheran Communities & Services’ (NLCS) Director of Communications Courtney Malengo recently received her Accreditation in Public Relations (APR) by the Universal Accreditation Board (UAB). The APR credential is a valuable distinction and the only post-graduate certification for public relations professionals, demonstrating competency and a strong commitment to the profession.
Established in 1964 by the Public Relations Society of America (PRSA), the APR Accreditation Program measures a public relations practitioner’s fundamental knowledge of communication theory and its application; establishes advanced capabilities in research, strategic planning, implementation and evaluation; and demonstrates a commitment to professional excellence and ethical conduct.
“Earning the APR reflects a mastery of knowledge, skills and abilities needed to succeed in our increasingly complex profession,” said Bey-Ling Sha, 2014 UAB Chair. “Practitioners who achieve the designation are demonstrating their commitment not only to our profession, but also to a strong code of ethics and to the betterment of their organizations and clients.”
A writer by trade and member of the PRSA for the past four years, Malengo has worked in a variety of communications and marketing capacities over the past 12 years, primarily concentrating in the not-for-profit sector. She is charged with providing leadership that fosters innovation, creativity and builds bridges—internally and externally—to create communication vehicles and opportunities that strengthen NLCS’ Strategic Initiatives and daily operations.
“Public relations is a rapidly growing and evolving field,” Malengo said. “Now, more than ever, practitioners must be prepared to handle the ever-changing landscape and demands of public relations, and the APR helps individuals do that."
About National Lutheran Communities & Services (NLCS)
Based in Rockville, Md., NLCS is a not-for-profit, faith-based ministry of the Evangelical Lutheran Church in America’s (ELCA) Delaware-Maryland, Metropolitan Washington, D.C. and Virginia Synods, serving people of all beliefs. NLCS provides seniors with a variety of lifestyle, residential and health care options through retirement communities and services in Maryland and Virginia.
Other communities and services sponsored by National Lutheran include The Village at Rockville in Rockville, Md., The Legacy at North Augusta in Staunton, Va., The Village at Orchard Ridge and myPotential at Home in Winchester, Va., and The Village at Crystal Spring in Annapolis, Md., subject to Maryland Department of Aging approval. For more information, visit http://www.nationallutheran.org