WideOrbit Acquires Castfire

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Integration with Abacast Clarity® Platform to Create Comprehensive Management and Monetization Solution for Live and On-Demand Content

Interest in on-demand content is skyrocketing, especially for podcasts. In response, we acquired the market-leading technology for managing and monetizing on-demand content.

WideOrbit Inc., the leading provider of advertising management software for media companies, has acquired Castfire, a video and audio publishing platform for managing and monetizing on-demand media content. The acquisition is part of WideOrbit’s ongoing initiative to expand its digital offering to help major media clients drive new revenue.

The integration of Castfire with the Abacast Clarity® platform (acquired by WideOrbit in June 2014) will create the first digital on-demand content solution with the capability to dynamically target and insert advertisements based on parameters like device type, geography, day-parting and others.

“Interest in on-demand content is skyrocketing, especially for podcasts,” said Eric R. Mathewson, founder and chief executive officer for WideOrbit. “In response, we acquired the market-leading technology for managing and monetizing on-demand content. Every programmer, both terrestrial and digital, benefits from having a simple way to reach a larger audience and drive more revenue from its content. By integrating Castfire with Clarity®, audio and video broadcasters, streaming radio providers and podcasters will have a comprehensive solution that no other platform can offer for driving revenue from both on-demand content and live streams.”

About WideOrbit
WideOrbit (http://www.wideorbit.com) is the leader in premium broadcast technology and the largest sell-side processer of premium advertising in the world, covering the broadest assortment of media. WideOrbit is committed to helping media companies manage their advertising business more efficiently and profitably, from proposal to receipt of cash, across all media platforms via any sales method, from direct sold to programmatic. WideOrbit software manages more than $30 billion dollars in annual ad spending. WideOrbit has been providing trusted solutions to the media industry since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,900 Television stations, Radio stations and Media Networks around the globe use WideOrbit Traffic software and another 3,200+ stations operate on WideOrbit Radio Automation platforms. Clients include: Bell Media (Canada), Canal+ (France), Corus Entertainment (Canada), DirecTV, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, NBCUniversal, Orange (France), Rogers Communications (Canada), Scripps Television Group, Time Inc., Tribune, Yankee Entertainment Sports, Univision, Viacom and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in New York; Seattle; Denver; Dallas; Vancouver, WA; Birmingham, AL; Agawam, MA; London, UK: Paris, France; and Gothenburg, Sweden.

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Shawn Roberts
since: 11/2014
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