Retail Software Solution Provider Ignify to Share New Insights on POS, eCommerce, and Loyalty Management Solutions at NRF 2015

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Global retail management solution provider Ignify to discuss how retailers can leverage Microsoft Dynamics solutions for greater brand awareness, customer service, and improved online sales channels.

Retail management solution provider Ignify to share exciting new retail management solutions with attendees at NRF 2015.

Retail management solution provider Ignify to share exciting new retail management solutions with attendees at NRF 2015.

“Ignify looks forward to connecting with retailers and sharing how retail technology can be the key differentiator in business success.” - Sandeep Walia, CEO of Ignify

Global eCommerce, ERP, CRM, and POS solution provider Ignify will be present at NRF’s 2015 Annual Convention & EXPO – an event that is also referred to as “Retail’s Big Show.” Ignify team members will be sharing exciting new retail management solutions with attendees at Microsoft’s booth, Booth #2803.

“The world of retail is constantly changing, and every year the NRF Show is a great opportunity to learn about crucial industry trends that are influencing how retailers conduct business today,” said Sandeep Walia, Chief Executive Officer of Ignify. “Ignify looks forward to connecting with retailers and sharing how retail technology can be the key differentiator in business success.”

One of the key solutions that Ignify will discuss and demonstrate is Microsoft Dynamics AX for Retail. Microsoft Dynamics AX for Retail provides retailers around the world with a modern retail management system and flexible point of sale, enabling organizations to more fully embrace the new mobile, global, customer-centric business model. The omni-channel flexibility of the solution enables retailers to deliver an exceptional and seamless shopping experience to customers across channels, from the point of sale, to the call center, to the online store.

With Microsoft Dynamics AX for Retail providing comprehensive management of store operations, merchandising, marketing, supply chain, and more, retailers are better-equipped with data that will help them better serve customer needs, and thus develop more productive business strategies.

As retailers continue to focus on finding ways to engage with new customers and strengthen existing customer relationships, loyalty programs offer significant, valuable touch-points to customers of all levels. Ignify will showcase its CRM for Loyalty Management solution, a system that enables companies to view and track loyalty programs, the customers who are participating in the programs, and conduct reports that measure overall and individual loyalty program effectiveness.

For instance, CRM for Loyalty Management provides a consolidated customer master record and interaction history for each customer across all channels. All online and offline transactions can be brought into the system and tracked, reported on, and used for marketing segmentation. Each client profile can be stored, and then edited or updated either online or offline by the client via the customer portal, by in-store associates, or by the customer care/marketing team.

With so many customers preferring to shop online these days, retailers must also ensure that their web store is easily accessible, user-friendly, search engine optimized, and, most importantly, optimized for multiple devices. With Ignify’s eCommerce for Microsoft Dynamics solution, merchants gain a comprehensive Business-to-Business (B2B) and Business-to-Consumer (B2C) ecommerce system that is rich in merchandising, inventory, and marketing capabilities, which translate into a premium shopping experience for shoppers and a powerful online sales channel for administrators.

“Shifts in customer shopping behavior and customer technology usage make this an exciting time to be a retailer,” said Pankaj Kumar, Chief Technology Officer of Ignify. “Retailers have the opportunity to reap substantial benefits from connecting with their customers in new, creative ways. Ignify is committed to providing the solutions that support retailers’ efforts in innovation, business advancement, and customer growth.”

About Ignify
Ignify is winner/finalist of the Worldwide Microsoft Partner Award in 2014, 2013, 2012, 2011 and 2010, and offers eCommerce, ERP, CRM, Order Management and POS solutions based on the Microsoft Dynamics line of products. Ignify has been included as the fastest growing business in North America for seven years in a row by Inc. Magazine and Deloitte in the FAST 500 from 2008 to 2013. Ignify has team members worldwide including Los Angeles, Silicon Valley, Seattle, Nashville, Phoenix, Toronto, Manila, Singapore, Kuala Lumpur, Pune, Bangalore, and Bangkok. For more information, visit or call (888) IGNIFY5. Follow Ignify on Twitter @ignifydax, @ignifyecommerce, and @ignifymscrm, or read its blog at

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