Annapolis, Maryland (PRWEB) December 23, 2014
How do you generate 76% growth in today's competitive marketplace?
Bonnie Algera, VP of Analytics for IQ Strategic, says it comes from a highly personalized look at results, data, and creative content developed uniquely for each client and its audience.
In fact, IQ Strategic's recent engagement with a pharmaceutical company seeking growth in its direct response program demonstrates that her approach works. A recent test of IQ Strategic's customized model outperformed the client's control techniques by more than 76%.
"What is so rewarding about what we do is helping the client see their audience differently without preconceptions about what motivates purchasing behavior," said Algera.
"In this case, the demographics and psychographics that the client thought were affecting the decision to purchase were irrelevant. A different set of characteristics were far more impactful. And the results have proven that."
Instead of the 2.5% conversion rate that the client obtained from its control initiative, IQ Strategic's test scored a 4.4% conversion rate.
"And we can do better. With some adjustments to the creative content based on what we have learned, we can continue dialing in to move the needle even higher," stated Algera.
IQ Strategic has historically been focused solely in the non-profit and association marketplace, but recent successes in insurance, energy, and financial marketplaces has expanded IQ's clientele.
"Whether you are convincing someone to buy, donate, become a member, or take a specific action, the fact is our focus on customized model development for each unique opportunity works," indicated Joe Casalino, CEO of IQ Strategic.
"The combination of our data assets, highly competent analysis, and strategic thinking to execute on those learnings is effective across all marketplaces."