London, UK (PRWEB) December 23, 2014
With cash still being the most widely used payment method amid local consumers in Pakistan, they are gradually turning to payment cards for making purchases and paying utility bills. Government incentives, growing consumer awareness of payment cards’ benefits, and the launch of innovative products and marketing campaigns by card issuers will likely contribute to the upsurge in consumers’ willingness to use payment cards. Banks are developing different marketing strategies to offer advantages to card holders, such as rewards points on card use and discounts. The government’s initiative to issue Watan Cards to disburse funds to flood victims also stimulated the rise of card-based payments. The increase in retail outlets and electronic commerce activities, supported by rising point of sale (PoS) terminals and on-line payment gateways, also fuelled the growth. Banks are also putting forward branchless banking concepts so that consumers can perform their banking transactions via cell phones.
To boost the card market, banks are focusing on customer segmentation in an effort to target specific consumer segments, offering cards that are targeted at specific groups like females, students, high income customers and frequent travelers. Banks also tie up with domestic airlines and merchants to provide discounts, reward points and other advantages to these card holders.
New research report “Pakistan's Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape” worked out by Timetric is now available at MarketPublishers.com.
Title: Pakistan's Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape
Published: December, 2014
Price: US$ 3,995.00
The research publication provides high-level market analysis, information and insight with respect to the Pakistani cards and payments sector, comprising valuations (actual and forecast) for all categories covered, and an all-round analysis of the sector’s market attractiveness and the areas of future growth. In addition, the study offers a detailed analysis of the marketing strategies employed to sell various payment cards (credit, debit, prepaid and charge) utilised by banks and other organisations in the national cards and payments market.
Reasons to Purchase:
- Gain a deeper knowledge of the dominant market trends and key growth opportunities in the country’s cards and payments sector to aid you in shaping your business strategies.
- Evaluate the competitive scenario in the domestic cards and payments market to facilitate successful planning during 2015.
- Get comprehensive insight in to the marketing strategies employed to boost sales of cards for a previously cash-driven consumers.
More new research reports by the publisher can be found at Timetric page.