The average price for portable lighting equipment rentals has been increasing over the past three years due to rising demand, but favorable input cost trends and competition among suppliers have tempered overall price growth
Los Angeles, CA (PRWEB) December 25, 2014
Portable lighting equipment rental has a buyer power score of 3.9 out of 5, indicating that buyers have more negotiation power than suppliers. Buyer power is strengthened by intense supplier competition, which is fostered by low market share concentration and low product specialization.
The portable lighting equipment rental market is very fragmented, which encourages supplier competition. The top three suppliers are United Rentals Inc. (URI), Sunbelt and Hertz, but the majority of suppliers are small companies with limited labor and financial resources. As such, it would be too financially debilitating for suppliers to attempt to capture market share outside of their local market. “Furthermore, the majority of suppliers do not have the financial muscle to expand market share through acquisition. Instead, suppliers must compete on price, which benefits buyers,” according to IBISWorld business research analyst Sean Windle. Additionally, low product specialization makes rental services similar across suppliers and makes it easy for buyers to pit suppliers against each other to obtain a better price.
Additionally, buyers can further improve their negotiation power by entering into long-term contracts. Suppliers are more apt to lower prices if they know they will receive revenue from a buyer for an extended period of time. Additionally, buyers can bundle related services to receive discounts on other industrial equipment rentals or industrial equipment training.
While overall buyer power in this market is strong, a low availability of substitutes weakens buyer leverage. “The only alternative to renting portable lighting equipment is to purchase it, but the cost of buying and owning portable lighting equipment prevents this option from being a viable substitute,” Windle says. For more information, visit IBISWorld’s Portable Lighting Equipment Rental procurement categormarket research report page.
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IBISWorld Procurement Report Key Topics
This report is intended to assist buyers of portable lighting equipment rental services. Portable lighting equipment (which includes light towers, light pedestals, light strings and single lights) is used to illuminate a commercial site. Portable lighting equipment is rented for industrial settings, construction and mining sites and government projects. Rental providers are primarily local or regional companies, but a few are large national operators. This report does not include renting portable lighting equipment used for photography, film or medical settings (e.g. hospitals and clinics).
Recent Price Trend
Product Life Cycle
Total Cost of Ownership
Supply Chain & Vendors
Supply Chain Dynamics
Supply Chain Risk
Market Share Concentration
Buying Lead Time
Key RFP Elements
Buyer Power Factors
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IBISWorld is one of the world's leading publishers of business intelligence, specializing in Industry research and Procurement research. Since 1971, IBISWorld has provided thoroughly researched, accurate and current business information. With an extensive online portfolio, valued for its depth and scope, IBISWorld’s procurement research reports equip clients with the insight necessary to make better purchasing decisions, faster. Headquartered in Los Angeles, IBISWorld Procurement serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.