Whitney White of Naptural85 Launches A Merchandise Line Exclusive to eLUXE

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Whitney White launches her first merchandise line sold exclusively on eLUXE.ca, with White's proceeds going to support the Trayvon Martin Foundation.

eLUXE is thrilled to announce an exciting new collection: Whitney White, exclusive to eLUXE. Whitney White (https://www.youtube.com/user/Naptural85) is the creative force behind her very own YouTube channel with over 540,000 subscribers globally.

As a growing global platform eLUXE extends the relationship between Digital Influencers and their fans from their screens to real life through merchandise – eLUXE is excited to power the launch of this fantastic collection.

The Whitney White collection embraces Whitney’s charitable and chic side with her tee priced at $34. http://www.eluxe.ca/en/connected-collections/whitney-white.html Whitney drove the creative direction and vision while eLUXE supported this vision by providing design, logistics, manufacturing, fulfillment, and customer service. Whitney’s launch is eLUXE’s 28th launch in 2014.

“We have been working very hard at eLUXE with influencers to extend their relationship with their fans from their screens to real life through merchandise. We are inspired, and thrilled that we are able to play a role in doing so for all of our Talent” Said eLUXE CEO, Duke McKenzie of the partnership.


eLUXE, a global leading commerce platform for fashion, beauty and home extends the relationship between Digital Celebrities and their fans through merchandise. Working with Multi Channel Networks and Digital Celebrities, eLUXE designs manufactures and delivers collaborative programs for fashion, beauty and wellness products that enable a physical connection between the Talent and their fans. All merchandise collections are driven by the unique vision of Talent and the experienced design, manufacturing and logistics team at eLUXE to enhance the relationship of the Talent with their fans in a unique and positive manner.

MORE ABOUT Whitney White

Whitney is the visionary behind her Lifestyle brand, which primarily includes her own YouTube channel where she posts at least once weekly. This Boston bred beauty buff and positive vibe vixen is excited to add a merchandise line to her blossoming brand!

Proceeds collected by Whitney on her tee shirt sales will go to The Trayvon Martin Foundation.

For further enquiries please contact press(at)eluxe(dot)ca

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Kat Peterson
eLUXE Media Group
+1 (416) 977-3325 Ext: 2001
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