Female-Led Beauty Startup "Choix" creates a new future for the Beauty Industry, and introduces $5 off for new members; Join the Beauty Revolution by joining Choix today

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Choix is a new beauty startup led by woman entrepreneur Ellie B., who was tired of trying makeup on the back of her hand and getting pressured by sales associates to buy makeup in-store. Choix brings the best elements of makeup shopping online and in the home at http://www.sochoix.com

While e-commerce has changed how people buy products from shoes to books and more, the beauty industry has failed to keep-up with the world of e-commerce. Buying beauty products is a highly personal experience and consumers want to be able to touch and try a product on their face before they buy it. Doing this today means going into a crowded brick-and-mortar store filled with testers that have been sitting there for everyone else to touch - or worse, no testers at all - and sales associates pressuring you to buy.

Consumers who hate shopping in-store will buy online, but these purchases tend to be repeat purchases because there is too much risk buying a new product when she can’t touch and feel it. So brands also miss out on the opportunity to sell new products to new consumers online because beauty and makeup products really need a high-touch experience.

Tired of this poor in-store and online beauty experience, Ellie set out to find a new and better way for makeup shoppers to buy online, and for brands to get new products in front of customers. Choix means “choice” in French, and that’s what Ellie has set out to do with her new startup, Choix. Choix combines the in-store experience of touching and feeling makeup products, with the convenience of online shopping.

Unlike other subscription beauty box companies, Choix doesn’t send out random samples, Choix doesn’t “discover” products for shoppers – let’s be honest, the samples that shoppers don’t want in these beauty boxes end up being trashed. Ellie believes that most consumers know what they want, and so Choix is a place for consumers to play and discover makeup that they choose and want.

Membership to Choix is only $20 a month which includes the customer’s choice of 5 makeup products to try, and $10 of store credit, every month. Each month members select 5 makeup products to try from the high-end brands carried by Choix. Choix's cosmetic consultants then measure out the perfect sized sample from the full-sized product and give enough product to try for the day or a night out. Once shoppers fall in love with a product sampled, she can use the $10 store credit towards the purchase of the full-sized product. With Choix, beauty shoppers no longer have to worry about buying makeup they’ll never wear and can’t return because they didn’t get a chance to sample it properly. Buyers can properly try on makeup on their face (not on the back of their hand), in the convenience and privacy of their own home.

Makeup shoppers are finding that they love the experience that Choix provides. In a review of Choix on Bay Area Fashionista, Cathy O’Brien wrote “Choix is an amazing concept. With Choix, you get try out your very own samples of beauty products at home; without other people’s germs! ...This is the perfect way to try before you buy. Not only can you test out how a color will look on you, you can see how long lasting the product is and how it reacts on your skin.”

Getting started with Choix and creating a customized box is easy. Visit http://www.sochoix.com and use this new year code: choix5 to receive $5 off the first month of membership. Start experiencing the future of beauty shopping with Choix.

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