Become One of the Six Percenters

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Fairway Market introduces the new '6% FOR SIXTY' savings program every Tuesday and Wednesday at three Fairway Market locations on Long Island.

Sixty may be the new 50, but when it comes to savings at Fairway Market, 60 is actually the new thrifty. That is because by joining Fairway Market's "6% FOR SIXTY" program, which debuts in its Plainview, Westbury and Lake Grove stores on Tuesday, Aug. 26, customers 60 years and over will save 6 percent off their bill at the register every Tuesday and Wednesday. Members also receive 10 percent off catering orders every day of the week.

“With our 6% FOR SIXTY program, being 60 and over pays dividends,” said Bill Sanford, interim chief executive officer of Fairway Market. “We’re very excited to introduce this program in our Long Island stores and show our appreciation to Fairway Market’s loyal shoppers. This is on top of the terrific savings we offer every day as well as our weekly featured specials. So, with our unprecedented selection of the freshest and finest foods and groceries, getting older never 'tasted' so good."

Fairway has led the way in providing more personalized customer-centric shopping experiences – including its in-store Foodie experts program, assisted shopping for the visually impaired, Instacart and Google Shopping Express delivery services – and its 6% FOR SIXTY program, already a success in its Paramus, Woodland Park and Nanuet stores, is expected to be enthusiastically welcomed by Long Island customers.

“The Long Island region is one of the most densely populated in the nation when it comes to people over 60 years old,” said Nassau County Executive Ed Mangano. “And these people are important consumers – they like to shop and they do so often. So I congratulate Fairway Market for implementing this program that caters to our senior adults in such a meaningful way.”

Starting Thursday, Aug. 21, 6% FOR SIXTY applicants can sign up by providing a photo ID that verifies their eligibility. For more information, please ask at the customer service desk in the Westbury, Plainview and Lake Grove Fairway Market stores. Read more online at: http://www.fairwaymarket.com/6-for-sixty.

About Fairway Market:
Fairway Market (“Fairway”) is a growth-oriented food retailer offering customers a differentiated one-stop shopping experience “Like No Other Market”®. Fairway has established itself as a leading food retailing destination in the Greater New York City metropolitan area, with stores that emphasize an extensive selection of fresh, natural and organic products, prepared foods and hard-to-find specialty and gourmet offerings, along with a full assortment of conventional groceries. Fairway is headquartered in New York, New York. For more information, please visit Fairway’s website at http://www.fairwaymarket.com.

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