PR News' Google Conference & Writing Workshop are February 10-11 in CA; Leaders from Google, Human Rights Campaign & Finn Partners to Speak

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New speakers announced for the upcoming Google Conference and Writing Workshop, to take place on Feb. 10-11 at the Hyatt Regency San Francisco.

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PR News has developed an intensive full-day conference for communications and PR professionals seeking a foundational grasp of Google’s capabilities. The PR News Google Conference, which will be held at the Hyatt Regency San Francisco on February 11, 2015, is programmed to be an educational springboard for PR practitioners and communicators who are looking to leverage Google for their brand. Starting at 8 a.m. and ending at 4 p.m., this focused training will provide critical tools, strategies and insights that communicators need to take their Google efforts to the next level in today’s communications environment. The early bird rate ends January 22, 2015.
More Information on the Google Conference here:

On February 10, the day before the Google Conference, a Writing Workshop for communicators will take place from 12:30 p.m. to 4:30 p.m. Participants will learn and practice the skills needed to be a good PR writer and create appealing content for a variety of channels. Writing Workshop attendees will also learn how to avoid bad writing habits and using clichéd language that can dull the impact of their content.

View the Full Writing Workshop Agenda here:

Google Conference and Writing Workshop Trainers Include:

  •     Adam Singer, Analytics Advocate, Google
  •     Barry Reicherter, Partner, Digital Insights, Finn Partners
  •     Angie Larsen, Senior Manager of Corporate Relations, USANA Health Sciences
  •     Anastasia Khoo, Director of Marketing, Human Rights Campaign
  •     Allan Gungormez, AVP of Digital Marketing, Transamerica
  •     Kevin Dando, Senior Director, Digital Marketing & Communications, PBS
  •     Christopher Penn, Vice President, Marketing Technologies, SHIFT Communications
  •     Andrew Hindes, President, The In-House Writer
  •     Joie Healy, Senior Manager of Social Media Communications, Cisco
  •     View the complete list of trainers here:

PR News' Digital PR Advisory Board assisted in the development of the Google Conference. Each provided first-hand insights into the must-learn topics for PR and comunications professionals. Members include:

  •     Danny Olson, Director, Digital, Weber Shandwick
  •     Rachael Horwitz, Director, Communications, Twitter
  •     Kevin Dando, Senior Director, Digital Marketing & Communications, PBS
  •     Ben Shields, Lecturer in Managerial Communication, MIT Sloan School of Management
  •     Monte Lutz, Global Head of PR, Activision
  •     Krisleigh Hoermann, Director of Operations/Digital and Social Media Consultant, American Heart Association/American Stroke Association
  •     Joie Healy, Senior Manager Social Media Communications, Cisco Systems

A hotel room block is available at the Hyatt Regency San Francisco through January 19, 2015. Book your room online today here:

The PR News Google Conference and Writing Workshop are information-packed events that are sure to sell out weeks in advance. Register now at The early bird rate ends January 22.
For questions regarding this conference, contact PR News’ Laura Snitkovskiy at laura(at)accessintel(dot)com. For sponsorship information, contact PR News Senior Vice President & Group Publisher Diane Schwartz at dschwartz(at)accessintel(dot)com

PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News Group focuses on honing and growing PR practitioners' skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. For more information, please visit

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