Online fashion retailer Atterley Road announces £2.0m funding from high profile industry investors

Fast growing e-commerce fashion brand Atterley Road, a destination for the fashion conscious, independent shopper, has secured £2.0m of funding from a consortium of investors including The William Currie Group, Sir Terry Leahy, Robert Willett, and Artemis.

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Bill Currie – Chairman of the William Currie Group noted: “The team at Atterley Road have built a fantastic brand with great growth potential in a very short period of time. They have the right foundations in place to build a great e-commerce business.”

(PRWEB UK) 4 February 2014

Fast growing e-commerce fashion brand Atterley Road, a destination for the fashion conscious, independent shopper, has secured £2.0m of funding from a consortium of investors including The William Currie Group, Sir Terry Leahy, Robert Willett, and Artemis. The funds will be used to continue to develop and expand the brand in the UK and internationally, and to drive the growth of the Atterley Road own label.

Established in 2011 by Edward David and Katie Starmer-Smith, Atterley Road offers a considered edit of contemporary yet affordable fashion brands. The business has experienced substantial growth since launch, generating over £2.0 million gross sales in its first 12 months, and delivering sales growth of over 100% year on year. Today Atterley Road attracts approximately 200,000 monthly visits and sells in over 100 countries, with Australia and the US key international destinations.

The consortium of investors brings a wealth of retail and ecommerce experience to Atterley Road. The William Currie Group has been a backer of several successful ecommerce brands, including ASOS. Retail leader Sir Terry Leahy and ecommerce expert Robert Willett bring many years of industry knowledge which will be critical in accelerating the growth of the business.

Edward David – CEO of Atterley Road noted: “Securing funding from high quality investors, who have the experience and industry knowledge needed to really expand the business, can be challenging so we are delighted to have the William Currie Group, Sir Terry Leahy, Robert Willett and Artemis on board. Their proven experience in retail and ecommerce will be critical to the development of the brand over the next few years, and to have them as investors is a testament to what Atterley Road has achieved since its launch.”

Bill Currie – Chairman of the William Currie Group noted: “The team at Atterley Road have built a fantastic brand with great growth potential in a very short period of time. They have the right foundations in place to build a great e-commerce business and we are looking forward to working with them to achieve that.”

Atterley Road was advised on the fund raising process by Match Capital, a fundraising technology platform specialising in matching growth businesses with investors, http://www.matchcapitaluk.com.

For further information please contact Gemma Devine – PR Manager – Atterley Road:
Email:     Gemma(dot)D(at)atterleyroad(dot)com
Phone:     020 7349 7079

Notes to Editors
Website:    http://www.atterleyroad.com
Twitter:     @AtterleyRoad

Atterley Road
Established in 2011 by Edward David and Katie Starmer-Smith, Atterley Road offers a considered edit of approximately 75 contemporary yet affordable fashion brands from around the world. Labels include Day Birger et Mikkelsen, Ganni, Part Two, Maison Scotch, Selected Femme and Second Female. Atterley Road sells the full spread of product categories, including women’s clothing, accessories, shoes, bags and jewellery. It also recently launched its own label brand, Atterley Road. CEO, Edward David was previously in Private Equity and Investment Banking at Credit Suisse, Cinven and Hutton Collins. Katie Starmer-Smith, co-founder and Creative Director, has a background in fashion design and buying, as was previously at UK high street retailer Jigsaw. For more information on Atterley Road, visit http://www.atterleyroad.com.

William Currie Group
The William Currie Group was founded and is led by Bill Currie, a former number one rated city retail analyst and specialises in investments into retail & consumer companies. The Group’s investment portfolio is managed by Bill Currie and Iain McDonald, also formerly a number one ranked retail analyst. The William Currie Group has invested in a number of internet retail businesses, most notably Asos and QXL Ricardo, both of which led to multiple return cash exits. Bill founded the retail business, The Fragrance Shop, which he later sold to Peacock Group PLC.

Sir Terry Leahy
Sir Terry Leahy was appointed Chief Executive of Tesco PLC in March 1997 and retired from this position in March 2011. He received a Knighthood for services to food retailing in the 2002 New Year Honours. In March 2008 he was nominated by Retail Week as Retail Leader of the Year. From 2005 to 2010 he was voted as Britain’s Most Admired Leader by Management Today and in 2004 he was named European Businessman of the year by Fortune Magazine. In 2010 he received the Daily Telegraph’s Award for a Decade of Excellence in Business a Lifetime Achievement award from Director Magazine and was voted Business Person of the Year by the Sunday Times. Terry is now a part-time senior advisor to Clayton Dubilier & Rice, the US private equity firm. He also invests in entrepreneurial businesses and is involved with various charities.

Robert Willett
Bob is a leader with significant international operating experience in the Retail, Multi-Channel and Technology Industries. He has enjoyed operating roles from M&S to BestBuy and was the Global Managing Partner of Anderson Consulting / Accenture’s Retail Practice, where he worked at best-in-class retailers throughout the world on strategy review, business transformation, procurement and supply chain management, brand positioning, technology transformation and customer segmentation. Bob has a passion for utilizing "customer insights" and technology to deliver a superior customer experience and upper quartile returns for shareholders through a results driven organisation.

Artemis
Independent and owner-managed, Artemis opened for business in 1997. Its aim was outstanding investment performance and client service. All Artemis’ fund managers still share these two precepts – and the same flair and enthusiasm for fund management. The firm has grown to the extent that it now manages an asset base of some £17.3bn. This is spread across a range of 15 unit trusts, an investment trust, a hedge fund, a venture capital trust and both pooled and segregated institutional portfolios.