New York, NY (PRWEB) February 25, 2014
Blissful Media Group, a boutique social media agency specializing in connecting brands and agencies with women and moms has partnered with Branderati, a leading influencer relationship management platform, to create a new campaign management system for Blissful Media Group's influencer network, One2One Network.
A recent study reinforces what Blissful Media Group already knows: Women in North America spend over 12 hours per week on social media and those women who use social media are much more influential than the general population both online and offline.
Founded in 2008, One2One Network helps brands reach these social media-savvy women and moms through its existing membership of over 20,000 members including 10,000 bloggers who engage with, co-create and share brand content across many social platforms.
"The challenge," says Blissful Media Group’s CEO Barbara Jones, "was finding a technology partner that not only fully understood influencer marketing, but could also handle our large existing membership, allow us to engage the members in creative ways through custom modules, and give us the ability to further scale our network capabilities in the future. After researching several options, we found the team and technology at Branderati to be a perfect fit for Blissful Media Group."
Branderati’s platform and social CRM tools allow One2One Network to more efficiently and effectively conduct the range of influencer engagement tactics offered to their CPG, Food & Beverage, Beauty & Fashion, Technology and other categories that need to reach women consumer decision-makers.
The new platform will streamline the process to identify and engage with the most relevant influencers for each blogger outreach or social media campaign, offer a more precise way to profile members’ interests and influence, and allow for a real-time campaign performance tracking and reporting.
"With this new system in place," adds Blissful Media Group’s President Paula Bruno, "we have more to offer our clients in terms of campaign engagement, measurement, and even real-time research. Add to that Branderati’s innovative social CRM tools and we’re in an excellent position to meet our clients’ need for creative solutions in this ever-evolving media landscape."
"We have long been fans of Blissful Media Group and One2One Network," says Branderati founder and CEO Mark Curtis. "Having followed them closely, we clearly understood that not every 'influencer relationship management' platform could handle the demands of managing close working relationships with 20,000 One2One Network members across hundreds of campaigns. Our ability to enable Blissful Media Group to elegantly manage and grow their network is a great testament to the power of Branderati."
About BLISSFUL MEDIA GROUP:
BLISSFUL MEDIA GROUP is a boutique social media marketing agency that specializes in influencer marketing, native advertising, social engagement and promotion of live events targeting women and moms. BLISSFUL MEDIA GROUP is the parent company of One2One Network, Blissfully Domestic and the former BlissDom Events. BLISSFUL MEDIA GROUP has worked with numerous Fortune 500 companies by engaging their women/mom influencer network. For more information, visit http://blissfulmediagroup.net or http://one2onenetwork.com
BRANDERATI is the industry leading marketing platform for advocacy and influencer relations. The company works with agencies, publishing partners, and brands to direct, reward and amplify entire networks of influential advocates. BRANDERATI's turnkey strategic services and its robust influencer marketing platform provide the foundation for a complete and sustainable program, from recruiting, through engagement, to measurement and optimization. The platform has formed the foundation of advocate influencer initiatives for more than 50 brands across different industries, from beauty and luxury to fashion and retail, to consumer packaged goods and technology. For more information please visit http://www.BRANDERATI.com
For more information, contact Barbara Jones at Blissful Media Group. Call 203-340-9964 or email PR(at)blissfulmediagroup(dot)net