(PRWEB) April 07, 2014
HeavyTaste has successfully hosted Australia’s first footwear Kickstarter project called The Street Slip – A Party For Your Feet, raising 33,000AUD within 30 days. Overwhelming demand -- given its exclusivity and small batch handcrafted produce -- has driven the team at HeavyTaste to re-launch another campaign on Indiegogo.com for immediate second batch production of the shoe.
The HeavyTaste Street Slip combines the stylistic benefits of the traditional oxford and derby with the ease of wear that comes with loafers and boat shoes. By improving upon these designs, The Street Slip takes a matter of seconds to put on and holds firm to the wearer’s feet, all while maintaining a luxury look to suit any occasion. HeavyTaste products are handmade with genuine leather to ensure quality throughout the range.
The Street Slip is not only an innovative product; it also has real meaning behind it.
“Every purchase of a Street Slip not only ensures our buyers receive a quality product, but also offers support to Australian social enterprises,” states HeavyTaste Co-Founder, Samuel Choong.
With each pair of shoes, buyers will receive a bag of coffee beans from STREAT, a social enterprise working to empower disadvantaged Australian youths. Portions of each sale of a Street Slip go toward supporting STREAT, without any increased cost to the consumer.
As part of HeavyTaste’s commitment to wearable fashion, the 2014 collection of Street Slips will come with memory foam insoles with trademarked arch support to improve comfort and wearability.
The Indiegogo campaign aims at offering fashionistas an additional opportunity in grabbing a pair of the world’s first oxford/derby and loafer/boat shoe hybrids. The campaign is scheduled to run from April 2 through May 1st, with a full delivery completion date scheduled for early July.
In 2012, three friends grew frustrated by the lack of functional innovation being showcased in the footwear industry. It seemed as though wearers became accustomed to blisters, repetitive styles and ill-fitting shoes. It was from this thought that HeavyTaste was born. Our aim is to create a brand that offers the ultimate, forward-thinking footwear.
Samuel Choong, Co-Founder
+61434 399 375