Rockville, MD (PRWEB) May 19, 2014
“U.S. Pet Market Outlook, 2014-2015” is the latest edition of Packaged Facts’ industry leading series. The report combines Packaged Facts’ extensive monitoring of the pet market with the research firm’s proprietary Pet Owner Survey, making it the go-to source for a complete understanding of the U.S. pet industry. The report is rich with numerical tables and charts, photographs of new products and advertising, and other images across key channels.
In the report, Packaged Facts reformulates its market sizing to better capture all of the ways pet products are sold. Key trends shaping the market are analyzed in depth, whether mergers and acquisitions, new products, retail, demographic/psychographic trends, or consumer behavior. In addition, the report charts future directions for marketing and retailing along with consumer purchasing patterns across veterinary services, pet food, nonfood pet supplies, and non-medical pet services (including grooming, boarding, and training).
The report sizes each category in the market and forecasts its growth; examines new product activity; surveys retail channel trends including cross-channel shopping vs. shopper loyalty; and analyzes shifts in the needs of today’s pet parents. The report tabulates pet product sales channel by channel, using data from sources including IRI, whose Market Advantage service tracks sales in supermarkets, drugstores, mass merchandisers including Walmart, and select club stores, dollar stores and military commissaries; GfK, which tracks pet specialty stores, veterinary clinics and farm/feed stores; and SPINS, Inc., whose SPINSscan service tracks sales in the natural supermarket channel and in the specialty gourmet supermarket channel. Supplementing Packaged Facts’ exclusive Pet Owner Survey is an extensive analysis of Simmons’ Fall 2013 National Consumer Study, which is based on approximately 25,000 adult respondents surveyed from October 2012 through November 2013, as well as previous Simmons surveys for historical trending.
For more information on “U.S. Pet Market Outlook, 2014-2015” please visit: http://www.packagedfacts.com/redirect.asp?progid=86281&productid=8136111
About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services.
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