Tortilla Ranch Mexican Grill Selects NextDSS for Digital Menu Boards for Its Inagural Location

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Client will leverage ‘dynamic’ features of software solution to customize digital merchandising.

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Next Digital Signage Solutions (NextDSS), a division of Cinema Scene Marketing, announced today the completion of its first digital menu board installation with Tortilla Ranch Mexican Grill. Tortilla Ranch has scheduled its public opening for May 19, 2014.

“NextDSS has a proven solution that made our decision easy to incorporate digital menu boards. With the use of digital menu boards we will be able to easily update our menu options and change our promotional items as often as needed,” said Jen Coniglio from Tortilla Ranch.

NextDSS digital menu boards allow message content to be dynamic by integrating static or full-motion video ensuring the RIGHT message is received at the RIGHT time in the RIGHT location. NextDSS offers proprietary software full of powerful features designed for fast casual establishments like Tortilla Ranch. For example, day parting allows varied content to display during breakfast hours versus evening. Dynamic text will enable Tortilla Ranch to change prices, items, ingredient listings or specials in mere minutes versus the printed menu alternative. Merchandising videos and interruptive marketing (one visual across all screens) allow for the display of impactful promotional messaging and mouth-watering food imagery to drive purchases and up-sell.        

About Tortilla Ranch Mexican Grill –
Tortilla Ranch Mexican Grill will focus on freshly made, high quality products served in a great high-end environment. The menu will specialize in burrito platters with sides of rice and beans, along with Ranch Tacos (their version of street tacos), nachos and quesadillas, margaritas and bottled beers. It also will serve breakfast tacos.

About NextDSS –
Next Digital Signage Solutions (NextDSS), a division of Cinema Scene Marketing, is a digital signage software and solutions company. Through customizable solutions, NextDSS extends and enhances the power and impact of multi-channel marketing and merchandising programs, in-store and on premise – reaching consumers and target audiences via digital signage.

Contact: Michael Holmes

About Cinema Scene Marketing –
Cinema Scene Marketing, headquartered in Overland Park, Kan., delivers promotional marketing and merchandising solutions to cinema clients via concessions packaging, digital signage and marketing services. Cinema Scene’s industry leading solutions can be found in most of the top cinema circuits in North America.

Contact:     Amy Conway

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Michael Holmes
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