The exciting thing about Cumulus is the ability to dynamically provide content to the WCM, allowing CoreMedia to manage and deliver an individual customer experience.
San Francisco, CA (PRWEB) June 17, 2014
Canto, a leading provider of digital asset management (DAM) software and CoreMedia, a leading provider of Web Content Management (WCM) software are intensifying their cooperation by linking their two systems Cumulus and CoreMedia 7, respectively, through a jointly developed interface. The solution combines the effective management of media files with the distribution of content through various online channels.
Cumulus is an established DAM system that enables companies to manage and distribute all kinds of digital content, offering extensive functionality for metadata and license management, versioning and user roles. CoreMedia 7 is a next generation customer Experience Management hub that enables companies to manage content assets and customer experiences - not just web pages. Working in coordination with Canto’s Cumulus software, the CoreMedia WCM system delivers contextually relevant content across various channels, such as websites, mobile applications or e-Commerce systems.
The integration of Cumulus and CoreMedia 7 avoids duplicates and ensures that the WCM system always delivers the right versions of a file. Workflows are streamlined because files are automatically synchronized from one system to the other – including metadata. Martin Schlüter, Head of Partner Management at CoreMedia considers the ability to distribute personalized content as one of the main benefits of the integration. “The exciting thing about Cumulus is the ability to dynamically provide content to the WCM, allowing CoreMedia to manage and deliver an individual customer experience. Our clients need to be able to deliver personalized content depending on user behaviour, device or sales history – and now with the Cumulus integration editors no longer need to worry about picture sizes or file formats. CoreMedia 7, Cumulus and the interface take care of these tasks."
Canto and CoreMedia have been working on joint customer projects for more than a year now, "Our systems target similar customer segments and complement each other perfectly on a functional level. We quickly realized that our systems also speak the same language on a technical level. Some joint customers are already using the integration of Cumulus and CoreMedia and we look forward to further extending this integration, identifying new use cases and gaining further joint customers," said Thomas Mockenhaupt, Director of Sales EMEA at Canto.
More information on the integration of Canto and CoreMedia can be found here.
Canto is driven by the idea of delivering digital content more intelligently. This has made the company one of the global leaders in the digital asset management community. By always putting the focus on its users, Canto delivers scalable software and services that match client’s needs. Canto’s product line fits directly into clients’ platforms, giving them greater ability to manage and deliver content across the full range of systems and devices — protecting their brands’ assets, and ensuring efficiency. More than one million users from a wide spectrum of market segments have trusted Canto’s expertise since the company’s founding in 1990. Based in San Francisco (USA), Berlin and Linden (Germany), Canto is privately held and serves a worldwide customer base in close cooperation with its worldwide partner network.