Waldorf Astoria Orlando Goes Paperless With Digital Menus at the Bull & Bear ® Restaurant

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iPad Menus Provide Superior Amenity In Fine Dining Experiences

Waldorf Astoria Orlando Goes Paperless with Uptown Network Digital Menus at Bull & Bear® Restaurant

Our clientele is increasingly mobile and we feel it is important to provide an app that aligns with our guests’ evolving lifestyle.

Guests of the distinguished Bull & Bear restaurant at Waldorf Astoria Orlando will now enjoy viewing the selection of culinary treasures and extended wine list on iPad menus, omitting the use of paper and adding to a more sustainable environment. Working together with Uptown Network, all Bull & Bear menus will be featured on an iPad for customers to enjoy.

“We are excited to have our menus come to life with this paperless new dining amenity,” said Manny Belete, general manager, Bull & Bear restaurant at Waldorf Astoria Orlando. “Through this offering we bring our menu to life with stunning images of our Chef’s creations. As Central Florida’s landmark luxury hotel for the sophisticated traveler, this is one more example of our leadership in providing world class amenities for guests.”

Appetizers, entrees, the extensive wine list, after dinner drinks, and desserts are all beautifully displayed on the digital menu. Guests can see photography of their dining selections before they order, wines are perfectly paired and the dessert menu looks delicious and inviting.

In addition to the delight of guests, this is also a large commitment to sustainability as all paper menus are being eliminated. Hilton Worldwide is committed to Travel with PurposeTM as a business imperative.
“Five years from now, it will be hard to find a paper menu in a restaurant,” said Jack Serfass, CEO of Uptown Network. “It’s just a matter of time. The customer service, operational and financial benefits are so substantial that it is becoming obvious to the industry.”

“Digital menus give us the opportunity to take our level of service even higher,” said Belete. “These mobile, interactive menus are more engaging and complement the Bull & Bear dining experience.”
Waldorf Astoria Orlando can now share the brand of their Bull & Bear restaurant through the Apple iTunes Store. Anyone with an iPad or iPad mini can download their menu for free and explore before they arrive on property.

“Our clientele is increasingly mobile and we feel it is important to provide an app that aligns with our guests' evolving lifestyle,” said Francis Metais, director of food and beverage at Waldorf Astoria Orlando. “This combination provides an unparalleled overall experience."

Anyone with an iPad or iPad Mini can join the Uptown Network and explore the Bull & Bear menu for free by downloading the app on iTunes. For more information on Bull & Bear visit http://www.BullAndBearOrlando.com . For more information on Uptown Network visit http://www.UptownNetwork.com. To book a dining reservation, please visit Open Table or call 407-597-5500.
From arrival to departure, guests are not only embraced by the hotel's inspirational environments, but also welcomed by True Waldorf Service. Waldorf Astoria Orlando’s Personal Concierges will ensure that each guest receives anticipatory and personalized service before, during and after their stay.

Waldorf Astoria Orlando participates in Hilton HHonors®, the only guest rewards program that allows members to earn Points & Miles® for the same stay and redeem points for free nights with No Blackout Dates at more than 4,000 hotels worldwide.

To learn more about or experience Waldorf Astoria Orlando, please visit waldorfastoria.com/orlando. For more information about Waldorf Astoria Hotels & Resorts, please visit waldorfastoria.com or news.waldorfastoria.com.

About Waldorf Astoria Hotels & Resorts
Waldorf Astoria Hotels & Resorts is a portfolio of 25 landmark destinations, each being a true reflection of their surroundings in the world’s most sought after locations. Unified by their inspirational environments and unparalleled guest service, Waldorf Astoria creates unique authentic moments through the delivery of True Waldorf Service. Personal concierges deliver unparalleled, bespoke service from the moment a guest books through check out. From signature culinary excellence, 12 world-class golf courses and 23 rejuvenating spas, Waldorf Astoria offers luxuriously appointed accommodations and unforgettable experiences. Waldorf Astoria is a part of Hilton Worldwide, a leading global hospitality company. Experience Waldorf Astoria by booking at waldorfastoria.com or waldorfastoria.com/offers. Learn more about this expanding portfolio by visiting http://news.waldorfastoria.com.

About Hilton Worldwide
Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 94 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company’s portfolio of ten world-class global brands is comprised of more than 4,100 managed, franchised, owned and leased hotels and timeshare properties, with more than 685,000 rooms in 92 countries and territories, including Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®.

About Uptown Network
Uptown Network is the leader in S.M.A.R.T. Services for hospitality and Mobile Menu Communities. Over 60,000 brands and guests are currently members of the Uptown Network. Every day, billions of dollars are spent in the hospitality industry based on Internet and social technologies. However, the explosion of mobile and the Apple App store is changing the landscape and spending habits of consumers. Mobile Menu Communities are emerging as the winning solution and Uptown Network is the leading company in this new category. Uptown Network can be downloaded for free from iTunes.

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Kristin Simmons

Kristin Simmons
Uptown Network
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