The Spa Standard Appoints Vice-President of Content and Course Development

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Social Education Start-up Strengthens its Leadership Spa Standard - learn, share, grow!

The Spa Standard, announced today that Jenny Farrand has joined the company to lead the start-up in developing content and courses for their online social educational platform. Jenny brings to the company over 15 years of experience in massage therapy, esthetics, day spa ownership and 5 star resort spa management with companies including Orient Express Hotels and the Capella Hotel Group. Prior to transitioning into the role of educator, Jenny gained extensive industry insight through planning, staffing, training and leading the opening teams at four unique spa properties.

Most recently, Jenny served as the National Education and Training Director for Universal Companies, Inc., where she focused on establishing an interactive online education program, developing a team for hands-on customer training, designing spa treatment protocols, and serving as a subject matter expert for the marketing team.

Jenny said, “I'm thrilled to be a part of such a groundbreaking company. Spa Standard will succeed to unite treatment technicians, owners and management personnel in a community that is led and supported by the very best educators in the fields of spa, salon, therapeutic massage, wellness and business practices.”

Her current position, overseeing content and course development for Spa Standard, allows her to assist in providing a unique educational platform for both spa industry educators and for Spa Standard members, who are passionate professionals across all areas of the spa, salon and wellness industry.

Kelly Maack, CEO of Spa Standard said, “Jenny’s wealth of experience and industry knowledge has already made her a key addition to the Spa Standard family. We view her appointment as a sign of our commitment to being an education leader in the beauty and wellness industry.”

About Spa Standard

Spa Standard is a social educational experience. Spa Standard will offer spa, beauty and wellness industry based knowledge and information through interactive online videos, E-courses, podcasts, webinars and blogs as well as provide hands on knowledge and training at locally based spas throughout the country, including those owned by our investing company, Maack Management. Spa Standard will offer the highest level of instruction and exchange of the most innovative and effective methods available.

The online element of our service will be presented with cutting edge technology to provide a fun, interactive experience for our instructors and members alike. The nature of the services offered by the spa and wellness community requires, under certain circumstances, hands on, in-person experience. Spa Standard addresses this by utilizing actual spas and live instructors in key areas of the country. The hands-on classes and seminars will, in most cases supplement an online experience. The Spa Standard will launch in November of 2014. Spa Standard - learn, share, grow!


Rachel Whiting, Marketing and PR

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Rick Maack

Rick Maack