Alexander’s VP of Marketing Announced as Facilitator of IFA Roundtable Discussion

Roundtable discussion to highlight the most effective methods of localizing a franchise location's online presence.

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As a facilitator, my objective is to generate valuable discussion that provides franchise owners helpful hints on catering their online content and marketing efforts to their area of service.

Lindon, Utah (PRWEB) January 20, 2014

Attendees at the 2014 International Franchise Association Convention will have the opportunity to participate in a roundtable discussion with Alexander’s vice president of marketing and public relations, Pete Codella, APR.

Attracting nearly 300 companies every year, the IFA 54th Annual Convention will be held February 22-25, 2014 in New Orleans. As part of the convention programming, IFA holds Business Solution Roundtable sessions to provide franchisors, franchisees and suppliers opportunities to discuss various topics of interest in an informal setting. This year, Pete Codella is a facilitator for the roundtable discussion: “The Most Effective Methods of Localizing Your Franchisee’s Online Presence.”

“As a facilitator, my objective is to generate valuable discussion that provides franchise owners helpful hints on catering their online content and marketing efforts to their area of service,” said Codella. “I look forward to exchanging ideas with others.”

Pete Codella, co-author of Integrated Marketing in the Digital World, has developed and taught public relations and social media courses for UNLV, UCI and the University of Utah. He is Accredited in public relations and regularly leads workshops and webinars, providing instruction on digital marketing, online newsrooms, social media and website optimization.

In 2012, Codella merged his public relations firm with Alexander’s to create an integrated cross-media marketing firm. Alexander’s best-in-class web-to-print software, Divvy, provides franchises with a custom branded online store for print and fulfillment of marketing collateral.

Those interested in attending the roundtable discussion facilitated by Codella can do so on Monday, February 24, 2014 from 2:45 to 4:45 p.m. in the Great Hall of the New Orleans Convention Center.

About Divvy by Alexander’s

Divvy utilizes the latest technology to help franchisors manage the print and fulfillment of branded collateral materials for franchisees. Developed by Alexander’s more than a decade ago, the Divvy solution delivers best-in-class web-to-print software for the franchise industry. In addition to the Divvy online store, Divvy services include marketing, online search placement, social media optimization and publishing, and public relations services to help franchises and franchisees succeed. For more information visit DivvySystems.com or call 801.224.8666.


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