Raleigh, N.C. (PRWEB) August 18, 2014
“Business is Simple” (published by Xlibris) is a pragmatic guide written by an entrepreneur and business executive for fellow entrepreneur and business executives. According to author Chris Stern, his book is based in solid theory but delivers a core message on the “how to” that traditional theory tends not to cover.
Stern warns that “Business is Simple” until academics and consultants make it complicated, and that this holds true for many organizations until they take the next step and grow. In his experience, this is when they become mired and require consultants while owners and managers lose themselves in semi-academic self-help books and articles about business management.
His book is meant to circumvent this quagmire while providing a concise and simple roadmap to corporate strategy, discussing which business administration tools work and, most importantly, which ones readers should avoid. “Business is Simple” is built around an eight-step flowchart spiced with numerous real-life examples about organizations of all sizes and, while it is very structured, it is written in a refreshing and inspiring way.
“Business is Simple”
By Chris Stern
Hardcover | 6 x 9 in | 270 pages | ISBN 9781499034257
Softcover | 6 x 9 in | 270 pages | ISBN 9781499034271
E-Book | 270 pages | ISBN 9781499034240
Available at Amazon and Barnes & Noble
About the Author
Chris Stern is a Swiss-American dual national. He began his professional career at a small textile company and while working full-time went on to obtain various degrees in business administration. He later worked for two international consulting firms where he helped major clients to significantly improve productivity and strategic planning. In 1996 he founded IFEM, a small international boutique consulting firm guiding mid-size companies towards sustainable strategic market positions. At that time he started to teach business management seminars for a leading provider of continuous education in Europe. Through his consulting work, he has served in chief executive positions, and has held a number of board directorships. While continuing his work in the growing consulting and teaching businesses, Stern also pursues various entrepreneurial endeavors in aviation and consumer services. As a writer Stern has published “Total Customer Focus” (Xlibris, 2004), and numerous articles. Today he is a regular keynote speaker at corporate and public events.
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