Using technology to keep vibrant, engaged and socially relevant are the themes that resurface again and again among this demographic whose demand is heightening as they become ever more tech-savvy.
San Francisco, CA (PRWEB) June 19, 2014
People over age 50 are now the largest demographic in the country – more than 78 million strong. Accordingly, they are also buying technology with increasing zeal. The over-fifty market is at the forefront of smartphone and tablet purchases and show increasing interest in everything from smart home automation to large screen entertainment.
To harness these seemingly endless opportunities, Digital Health Summer Summit held a pivotal session with innovative leaders AARP and Frog Design focusing on the 50+ market. At the session, Living in Digital Times announced that ‘Lifelong Tech,’ a new featured conference and Marketplace, will debut at the 2015 International CES®.
Previously known as Silvers Summit, with a focus on helping companies entering this pioneering market, Lifelong Tech will explore the high-tech life of the 50-plus population, from groundbreaking scientific longevity advancements to new techniques to stay in touch with family and friends, to monitoring homes while travelling, to creating memories, finance plans, and shopping. In addition to the conference, the Lifelong Tech Marketplace will showcase the products making the most difference in this multi-generational market.
“Using technology to keep vibrant, engaged and socially relevant are the themes that resurface again and again among this demographic whose demand is heightening as they become ever more tech-savvy,” said Jill Gilbert, Lifelong Tech producer. “Lifelong Tech will delve into how businesses can thrive by playing into their future tech adoption cycle.”
Those interested in attending to learn how to maximize an investment in this market should mark their calendars for January 9, 2015. To watch for future announcements about keynote speakers and agendas, join the Living in Digital Times mailing list at http://livingindigitaltimes.com.
About Living in Digital Times
Founded by veteran technology journalist Robin Raskin, Living in Digital Times brings together the most knowledgeable leaders and the latest innovations impacting both technology and lifestyle. It helps companies identify and act on emerging trends, create compelling company narratives, and do better business through strong network connections. Living in Digital Times produces the following conferences, exhibits and events at International CES and other locations throughout the year: Digital Health Summit, Lifelong Tech, Sports & Fitness Tech Summit, TransformingEDU, Kids@Play Summit, MommyTech Summit, Battle of the Bands, Mobile Apps Showdown, Last Gadget Standing, FashionWare, Robotics on the Runway, and the KAPi Awards. For more information, visit http://www.LivinginDigitalTimes.com.
The International CES is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for more than 40 years—the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. And because it is owned and produced by the Consumer Electronics Association (CEA), the technology trade association representing the $203 billion U.S. consumer electronics industry, it attracts the world’s business leaders and pioneering thinkers to a forum where the industry’s most relevant issues are addressed. Follow CES online at http://www.CESweb.org and through social media: http://www.CESweb.org/social.