It was firstly difficult to venture into UK market as the competition is quite high and there are many well established companies doing fine diamond Jewellery but we have always been confident about our quality & range.
London, UK (PRWEB UK) 12 December 2014
Discover the best in fine Diamond Jewellery by AG & Sons. As a family-run business with their company established in the UK in 2005 serving wholesalers, they are now looking to market their brand without the middlemen, making their jewellery more affordable.
Presenting a solid range with more than 7,000 jewellery items carried online, AG & Sons are strongly backed by their own manufacturing facility in India. Having been part of the British Jewellery Association for the past five years and in line with the code of conduct set out by the BJA, all the diamonds are bought directly from DTC Sightholders who are diamond manufacturers, to ensure they are conflict-free in conjunction with the Kimberly Process.
A part of Hatton Garden London, AG & Sons offers a bespoke service with a lead-time being around 4-6 weeks, while adhering with their personal Unique Selling Point. The Director at AG & Sons has said: “It was firstly difficult to venture into UK market as the competition is quite high and there are many well established companies doing fine diamond Jewellery but we have always been confident about our quality & range. We chose to stick to our USP which is, Affordable Fine Diamond Jewellery impeccably handmade to finish."
AG & Sons deal in B2B and B2C sides of businesses. They have been able to strike some very successful deals with many retailers in the UK for their B2B trade. For their B2C business, they have an online store through which a customer can buy jewellery of their choice directly and very conveniently.
Also adding to their new-look responsive eCommerce website to assist in making shopping with them even easier, AG & Sons pride themselves on adding up to 500 new jewellery designs every 3 months guaranteeing a diverse collection of jewellery offered to their customers. Within the website, there is extensive content including; a video available alongside each item of jewellery giving the enquirer/visitor of the website a 360° view for a precise look; multiple options of choosing a carat, metal, metal colour, price range and stone shape and quality – to name a few, and an education page providing essential jewellery information put together by themselves showcasing their expertise.
Again, when asked about their hot selling range - The Director mentioned that they stock and produce – extraordinarily impressive Wedding Rings Collection, which include Gemstone Diamond Engagement Rings, Solitaire Rings, Diamond Eternity Rings and Bridal set rings. These rings are the most popular selling items and account for their major sales online.
The website also stocks Earrings Collection, Bracelets Collection, Pendants/Necklaces Collection in Diamonds and different Gemstones.