“Digital technology has opened up a whole new world for bank marketers,” said Ken Greenberg, founder of Austin & Williams.
Hauppauge, NY (PRWEB) September 16, 2014
Simple, unconventional and cost-effective, smart guerrilla marketing can mean big business for community and commercial banks that know how to use it, according to experts at Austin & Williams, a leading financial marketing agency headquartered in Long Island, New York.
“Digital technology has opened up a whole new world for bank marketers,” said Ken Greenberg, founder of Austin & Williams. “Guerrilla marketing isn’t just about attracting attention anymore; it’s about driving business, deepening existing relationships and producing a solid ROI.” Greenberg and Andrew Catalano, the agency’s chief digital officer, discussed strategies proven to deliver such results at the New Jersey Bankers’ Annual Marketing Conference in their presentation, “Guerrilla Marketing in the Digital Age.”
“With a rapidly changing technological landscape, many opportunities are opened for banks to attract prospects and deepen engagement with current customers. Marketing activities that couldn’t even be done one year ago are now being leveraged to large benefit,” said attendee Ryan Manville, executive vice president and chief operating officer of First Bank. “Ken and Andrew did a great job in linking these new techniques to bankers’ goals from a revenue and a profit perspective.”
The guerrilla marketing opportunities that the Austin & Williams team suggested bank marketers consider include: lifestyle mapping and bank performance strategies; geofencing and Bluetooth-enabled proximity marketing; live intent and video display advertising; web visitor retargeting; social media influencer and paid social media campaigns; a search strategy that incorporates both organic and pay-per-click initiatives as well as real-time results monitoring and tracking.
“Real-time digital campaign monitoring and management are critical to optimizing the return on any marketer’s investment,” explained Catalano, who leads a team of strategists who use a digital dashboard customized for each client’s campaign. “It’s not enough to look back at a campaign and see what worked well – and what didn’t – you need to be constantly tracking results and finessing your tactics to achieve optimal results.”
About Austin & Williams
Austin & Williams is an outcomes-driven marketing agency headquartered in Hauppauge, Long Island, New York. Specializing in the healthcare, financial services and higher education industries, the agency provides a full range of branding, advertising, social media, interactive and direct marketing services to help clients achieve their desired outcome with award-winning campaigns that are research-focused and strategically sound.