Early on, I assumed managerial and operations roles, becoming fascinated with how businesses reach customers, or patients, in the case of healthcare.
Garden City, NY (PRWEB) November 18, 2014
National Association of Professional Women honors Renee H. Scudder as a 2014 Professional Woman of the Year. Ms. Scudder is recognized with this prestigious distinction for leadership in marketing. As the largest, most-recognized networking organization of professional women in the country, spanning virtually every industry and profession, NAPW is a powerfully vibrant networking community with over 600,000 members and nearly 300 Local Chapters.
“My career in marketing started in 1991,” says Ms. Scudder, Senior Director of Marketing & Business Development at Pacific Fertility Center (PFC). “Early on, I assumed managerial and operations roles, becoming fascinated with how businesses reach customers, or patients, in the case of healthcare.”
Ms. Scudder’s passion for understanding consumer behavior was ignited early in her career by working at The Hay Group, an international consulting firm. “I was exposed to innovative corporations and top leadership research, such as the work of David McClelland and Daniel Goleman,” says Ms. Scudder. This work not only helped her understand consumer behavior but also team and executive leadership theory.
Today, Ms. Scudder brings nearly 25 years of marketing experience to her role at PFC, a pioneering, world-class fertility center in San Francisco. She manages marketing strategy, sales and all business development for PFC. “PFC's reach is both national and international and although responsible for business growth, I am also responsible for creating brand equity and strength at the highest level,” she says. Though it may be challenging to drive results against deadlines and revenue goals while simultaneously motivating teams toward time-sensitive, demanding goals, Ms. Scudder remains passionate and motivated by the rewards of evidence-based and results-oriented marketing.
Awards & Accomplishments: M.S., Simmons College, Communications and Marketing; Member National Speaker's Assoc.; Assoc. to Advance Collegiate Schools of Business Accreditation; Feature Article in Women of Distinction Magazine in November 2014; Pinnacle Professional Woman of the Year in Continental Who's Who Registry 2014
NAPW’s mission is to provide an exclusive networking forum to successful professional women where they can aspire, connect and achieve. Through innovative resources, tools and benefits, members interact, exchange ideas, advance their knowledge and empower each other.