Federated Media & Whalerock Industries Announce Partnership

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Companies to Produce and Deliver Premium Branded Video Experiences at Scale

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Our goal is to raise the standards in how brands effectively reach consumers across the country at scale through premium content creation and video entertainment.

Federated Media Publishing LLC (FM), a LIN Media LLC company that provides innovative and immersive content marketing solutions, and Whalerock Industries, a leading media and technology innovator, announced today a partnership to further production, distribution, and monetization of branded video entertainment across the U.S.

The partnership will pair FM’s network of influencers spanning entertainment, lifestyle, culinary, and parenting verticals with Whalerock’s global brands and original video that will be distributed across the two companies’ networks, as well as other LIN Media owned and operated ecosystem assets, including its top 15 comScore-ranked video platform.

“Federated Media is committed to helping brands connect meaningfully and authentically with their audiences through key influencers, and this partnership will allow us to expand those connections across more channels and screens,” said FM’s CEO Jordan Hoffner. “We are proud to create a partnership with this top multi-platform media and technology company and believe this will be pivotal in expanding FM’s portfolio in the video space.”

“Consumers want what they want, when they want it, where, and how they want it,” said Jeff Berman, President of Whalerock Industries. “Federated Media, utilizing LIN Media’s national portfolio of multimedia properties, gives Whalerock’s brands and advertisers extended reach across multiple-screens, which is good for consumers and good for business.”

“This is an exciting partnership forged between two leaders in the entertainment and digital media landscape,” said Robb Richter, LIN Media’s Senior Vice President Digital. “Our goal is to raise the standards in how brands effectively reach consumers across the country at scale through premium content creation and video entertainment.”

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About Federated Media
Federated Media Publishing LLC (FM) is a fully integrated content marketing company that pairs the nation’s leading brands with the top independent influencers in digital media to create compelling content delivered at scale across all digital platforms.

FM is a LIN Media company, one of America’s largest multimedia companies with over 50 years of experience connecting brands with consumers in key markets across the nation. Leveraging LIN Media’s top comScore-ranked premium display, video and mobile networks, FM and LIN Digital reach over 125 million unique users every month. For more information, visit http://www.federatedmedia.net.

About Whalerock Industries
Whalerock Industries is a Santa Monica-based media and technology company. Whalerock Industries' digital brands include Wonderwall, Moviefone, Mandatory, Mom.me, Tested, PawNation, Purple Clover and Cinefix, among others.

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