Garden City, Ny (PRWEB) March 18, 2014
http://www.napw.com NAPW honors Loretta Curran as a 2013/2014 Professional Woman of the Year for leadership in healthcare copywriting and editorial with this prestigious distinction. As the largest, most-recognized organization of women in the country, spanning virtually every industry and profession, the National Association of Professional Women is a powerfully vibrant networking community with over 600,000 members and nearly 400 Local Chapters.
“For years my expertise was pharmaceutical oncology and rare diseases,” says Ms. Curran, previously a copy supervisor and editorial manager at McCann RCW Healthcare, and presently a senior copy manager at Pinnacle Health Communications. "Now I am branching out and learning the business of science, writing pieces for managed markets."
McCann RCW Healthcare focused on the needs of biotech and specialty healthcare manufacturers. A leader in the industry, the company represented a number of high-profile global brands. Ms. Curran began her career at Regan Campbell Ward, a division of RCW McCann Healthcare, in 1998 as an editor, the company's first. As such, she was instrumental in creating a functioning editorial department. Later, as copywriter, Ms. Curran was responsible for all aspects of creative, from launching drugs to producing campaigns that made brands stand out.
In 2010, Ms. Curran took on the role of copy supervisor at McCann RCW Healthcare. In 2011, Ms. Curran became a key player in establishing a new, bicoastal division of RCW Group that catered to West Coast biotech brands.
In February of 2014, Ms Curran moved to Pinnacle Health Communications, taking responsibility for copy at its new satellite office in White Plains NY. This new venture will involve her with managed care and business-to-business initiatives as well as pharmaceutical copywriting.