Filene Welcomes Belvoir Federal’s CMO to Prestigious i3 Innovation Program

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Filene Research Institute welcomes Belvoir Federal’s Chief Marketing Officer (CMO), Jason Lindstrom, to its i3 innovation program, which fosters the development of new ideas and innovations for credit unions.

Jason Lindstrom, Belvoir Federal's CMO

“Filene’s elite i3 program is a think tank that captivates next generation leaders, organizes them, and challenges them..." stated Patricia Kimmel, CEO of Belvoir Federal Credit Union.

Filene Research Institute welcomes Belvoir Federal’s Chief Marketing Officer (CMO), Jason Lindstrom, to its i3 innovation program, which fosters the development of new ideas and innovations for credit unions.

Jason, who will serve a two-year term, joins 19 other executives from credit unions and credit union service organizations across the United States and Canada. The 2014 i3 program will begin at Filene’s big. bright. minds. event November of this year at the University of Arizona. The 2014 team will partake in four six-month innovation cycles, two in-person meetings annually, weekly calls, and follow the proven Filene Method to create novel ideas to propel credit unions into the future.

“These executives join i3 at a point in our movement’s history where innovation is critical,” states Andrew Dowin, innovation director at Filene. “Credit Unions face non-traditional competitors, disruptive technologies, and increasing demands from consumers. This perfect storm… requires our industry adopt innovative thinking.”

The i3 program, which was founded in 2004, has improved the financial lives of millions of consumers and saved credit unions millions of dollars. Epic concepts were tested through Filene’s innovation lab, including Prize-linked Savings, Debit in Focus/SavvyMoney, Savings Revolution, Just4You, and eBrochure/Leeflet.

“I am extremely honored to be chosen for the prestigious Filene i3 program. I look forward to working with other credit union professionals and cannot wait to get started,” stated Jason.

Patricia Kimmel, Belvoir Federal’s CEO, stated, “Filene’s elite i3 program is a think tank that captivates next generation leaders, organizes them, and challenges them to devise solutions for the finance industry’s most staggering problems which in turn helps credit union members everywhere. We are excited to have Jason on the 2014 i3 team and we look forward to what they can develop for the credit union movement.”

About Filene
Filene Research Institute is an independent, consumer finance think and do tank dedicated to scientific and thoughtful analysis about issues affecting the future of credit unions, retail banking, and cooperative finance. Filene is a 501(c)(3) nonprofit organization. Nearly 1,000 members make the nonprofit’s research, innovation, and impact programs possible.

About Belvoir Federal Credit Union
Belvoir Federal is a member-owned, full-service financial institution that provides the foundation for the financial success of our Members. Belvoir Federal, a not-for-profit organization, has served the Fort Belvoir and U.S. Armed Forces community since 1946 and named 2014 Best Places to Work in Virginia. For more information about Belvoir Federal, please visit http://www.BelvoirCreditUnion.org.
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Amy McConnell, MBA
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