Southport, CT (PRWEB) February 28, 2014
Reflecting the latest in prestige packaging, Mënaji Skincare has brought to market an updated look and feel for their best-selling HDPV Anti-Shine Powders. Mënaji Worldwide, LLC. owner of the men’s grooming brand Mënaji Skincare, turned to BERT CO. paper and company in TN to create their new look and package.
“We were delighted to work with this niche, yet established brand in the rapidly growing men’s category. With a loyal male customer base, we needed to update and improve one of the brand’s HERO products to meet today’s new aesthetics, touch and feel. Our job was to create a more environmentally sound paper package that addressed their target male customer both visually and tactically, and be true to the brand’s DNA” Brian Johnson, Vice President of Manufacturing.
The new HDPV box is functional and incorporates key package technology; with clearly marked SKU and UPC codes to enable retail stocking/ processing for the brand’s key department store partners. In turn, given the brands male client base, it sports a QR Code to enable immediate and/or ongoing customer engagement; given many of today’s male consumers love with technology purchase, e.g. m-commerce.
“We’re thrilled with the clean, functional box BERT CO created. We’re now 100% USA manufactured and, with heavier paper stock than our original package, our new HDPV package is better suited for our male consumers and handsomely reflects our "affordable prestige" class of trade. The box’s design seamlessly ties in to our line’s established brand look and message and fits with the entire Mënaji Skincare family of products with a cohesive brand DNA look and feel.” Pamela S. Viglielmo, COO, Mënaji Worldwide, LLC.
In turn, the package copy and graphics meet the latest international EU compliance regulations. With an approved global English copy, 100% EU compliant ingredient deck, and international icons to easily provide important product information, the new package meets the requirements of the brand’s global distribution partners.
Lastly, this new package reflects the company’s support of today’s sustainability. This new package is more environmentally friendly as it uses less printing dyes, incorporates more appropriate paper stock, to ensure a smaller carbon foot print all in a more eco-friendly manufacture process.
Mënaji Skincare is sold in select Nordstrom department stores and retailers across the country.