World’s Largest LEGOLAND® Resort Selects PP+K as Media Agency of Record

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Leading Tampa advertising agency PP+K expands client roster with LEGOLAND Florida Resort

PP+K Team at LEGOLAND Florida Resort

“We are eager to capitalize on PP+K’s media strengths to help us work towards achieving our business goals.”

PP+K, a leading full-service advertising agency and production company, today announced the addition of LEGOLAND Florida Resort to its ever-growing client roster. The largest LEGOLAND Resort in the world, the 150-acre interactive theme park consists of a water park, a botanical garden, restaurants and shopping, and more than 50 attractions. The Winter Haven-based attraction also recently announced the construction of a highly-themed, 152-room hotel, set to open in 2015.

“We are thrilled to be chosen by LEGOLAND Florida as its strategic media partner across all channels,” says Liz Phelps, Executive Media Director at PP+K. “The park has transformed the way children view the toys we grew up playing with, and we look forward to cultivating a lasting partnership with their team.”

The Tampa-based advertising agency will help LEGOLAND Florida in completing its 2015 traditional and digital media initiatives in order to promote the resort’s many attractions, along with its new hotel, opening summer 2015.

“We are eager to capitalize on PP+K’s media strengths to help us work towards achieving our business goals,” says Rex Jackson, Marketing and Sales Director at LEGOLAND Florida. “PP+K’s Media team is known for its client successes and results-driven media plans, and we are excited to work alongside them.”

About PP+K

PP+K is a Tampa-based, full-service advertising agency and production company that helps clients develop creative solutions to business challenges. From initial concepts to final placements, PP+K specializes in the full spectrum of development, deployment and testing.

About LEGOLAND® Florida

LEGOLAND® Florida is a 150-acre interactive theme park with more than 50 rides, shows and attractions, a Water Park and The LEGO® World of Chima presented by Cartoon Network, all geared to families with children ages 2 to 12. Recently announced, The LEGOLAND Hotel will open in 2015 featuring 152 highly-themed rooms and suites, LEGO décor, interactive play areas, a pool and a restaurant. There are currently five other LEGOLAND Parks in the world – LEGOLAND California in Carlsbad, LEGOLAND Billund in Denmark, LEGOLAND Deutschland near Günzburg, Germany, LEGOLAND Windsor outside of London and LEGOLAND Malaysia —the sixth LEGOLAND Park and first in Asia. The LEGOLAND theme parks are a part of Merlin Entertainments Group, the second largest attractions operator in the world. For the most current information, log on to http://www.LEGOLAND.com.

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Garrett Garcia
PP+K
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