Boopsie Reports 50% Growth in Libraries Using Its Platform-as-a-Service to Deliver Mobile Library Access to Their Patrons

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Boopsie Analytics™ Q4 mobile stats show strong growth in mobile apps for libraries and increased usage of library-branded apps.

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We are not just a mobile app platform for libraries, but a partner that helps libraries acquire new users and increase circulation in innovative ways.

Boopsie Inc., the leading mobile app platform for libraries, released stats for Q4 2013 showing strong growth across the board for libraries utilizing Boopsie’s native mobile app Platform-as-a-Service (PaaS). The number of libraries using library-branded apps from Boopsie has grown 50% in Q4 2013 vs Q4 2012, indicating steady and continued growth in the sector. The number of app users has also grown by 38% over Q4 in the previous year. The growth is driven in part by Boopsie’s active assistance to libraries to help them acquire new patrons, and due in part to the fact that American mobile users spend 80% of their time in apps versus mobile responsive websites.

“In the fourth quarter, our Silicon Valley based Internet marketing team launched new, free marketing assistance to our library-customers to help them acquire new patrons for their libraries and remain relevant to their communities,” says Tony Medrano, CEO of Boopsie. “We are not just a mobile app platform for libraries, but a partner that helps libraries acquire new users and increase circulation in innovative ways.”

In addition to providing a comprehensive on-boarding program, Boopsie provides weekly webinars on various educational topics such as new services from our Star Partners, as well as user acquisition tips and ideas for promoting mobile app usage within local communities.

Boopsie Analytics™ tracks usage metrics from all of the native apps used by Boopsie’s library customers, and provides data to libraries and partners in order to help them track the performance of their subscriptions and monitor mobile usage. In October of 2013, Boopsie Analytics revealed that Android apps usage increased at a faster pace than Apple app usage. This trend continued through the remainder of Q4 2013. While both mobile device platforms received more unique users compared to the previous year, Android usage increased by 51% over the previous year. In 2012 Q4, Android only accounted for 29.11% of the total market share and jumped to 31.71% in 2013.

In October 2013, Boopsie released stats predicting the demise of BlackBerry due in part to the release of the Windows Phone 8 platform. In Q4 2013, BlackBerry lost nearly 68% of the total library app user market share vs. Q4 2012, dropping from 1.55% of user market share in October 2012 to only 0.17% in December 2013. Boopsie released Windows 8 apps for both tablets and smartphones in July of 2013. These apps quickly became popular among library patrons due to rapid adoption of the Windows mobile platform by both younger users and corporate users. In Q4, Windows 8 users accounted for 1.41% of total users accessing library apps, and this demographic is growing at a steady clip.

About Boopsie
Boopsie, Inc. was founded in Silicon Valley in 2006. We are the industry-leading mobile platform-as-a-service (PaaS) provider for over 2,500 library locations worldwide. Our custom-branded native mobile apps for libraries are affordable, easy to deploy and maintain, and enable libraries of all types and sizes to quickly acquire new users and increase circulation. Boopsie’s library-branded mobile apps are fully hosted and maintained by our customer services organization. We build native mobile apps for libraries on Android, iOS, Windows Phone 8, Windows Mobile, Windows 8, Kindle Fire, and BlackBerry platforms. Boopsie enables 24/7 remote library access via the user’s device of choice. Visit our website for more information about Boopsie’s mobile apps for libraries.

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Tony Medrano
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