Questline Adds Over 30 Years of Content Management and Strategic Marketing Experience

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Utility communications agency hires Lisa Farina, content expert and creative leader; and Susan Kownacki, marketing professional with strategic planning and account management experience.

Their exceptional talent will help us power even more effective energy communications for our clients.

Questline announced this week the hiring of Lisa Farina as Content Director and Susan Kownacki as Account Director. Each brings more than 15 years of experience in their respective fields to Questline. Lisa’s content management experience will provide great direction and strategy to Questline, the largest provider of energy utility content. Susan will use her marketing and account management experience to help Questline’s utility clients plan their communications calendar and strategy.

“We are excited to have Lisa and Susan join our team,” said Dave Reim, President. “Their exceptional talent will help us power even more effective energy communications for our clients. We take great pride in our library of energy consumer content and Lisa will help improve and innovate that content going forward. Susan has the perfect combination of account management, strategic marketing and energy utility knowledge to bring immense value to our clients immediately.”

Lisa Farina joins Questline from The Ohio State University, where she was responsible for producing a range of materials as well as creating detailed communication plans. She brings experience in writing engaging copy for all brand channels, managing copywriting work for more than 80 clients in various industries, and developing consistent brand messaging. At Questline, Lisa will be responsible for all aspects of the company’s digital-content services including the production of energy-utility focused content, the delivery of agency-oriented copywriting deliverables, and strategic and planning services.

Susan Kownacki comes to Questline from Blue Sky Tours, a division of the Mark Travel Corporation where she served as Director of Marketing. There she orchestrated campaigns exceeding ROI goals and achieved new customer engagement as high as 15-25% of campaign participation. Previously, with Dymun + Company Susan managed a diverse set of clients from a variety of industries, including gas and electric utilities. Susan’s experience will help Questline continue to be a strategic communications partner with its utility industry clients, implementing client initiatives and developing strategic communications approaches.

Lisa and Susan join a growing team at Questline. As the company continues to expand, Questline is dedicated to bringing in additional talent and expertise to help deliver digital communications to utility customers on behalf of its clients.

About Questline:
Questline uses insight and creativity to deliver compelling digital communications to the energy utility industry that enlighten, engage and educate. With 20+ years of experience and 450 client partners, we've become the nation’s premier creator, aggregator and analyst of energy utility customer communications content and behavioral analytics. Visit

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John Keep, VP of Marketing
Questline, Inc
+1 (614) 255-3166
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