2013 Midas Report Rankings Announced: King James Cape Town #1 in Financial Advertising and Marketing Communications

The Midas Awards World’s Best Financial Advertising™ announces the 2013 Midas Report rankings. South African Agencies took the lead in this year’s Midas Report with King James Cape Town as the standout for the second year in a row with 39 points, and The Jupiter Drawing Room was a close second with 35 points.

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Alisun Armstrong, executive director, Midas Awards

We had a lot of really exciting work this year. It’s no wonder the rankings were so competitive!” said Executive Director Alisun Armstrong. “It really shows the innovative and creative work going on in these specialized communications.

New York, NY (PRWEB) January 08, 2014

The Midas Awards World’s Best Financial Advertising™ announces the 2013 Midas Report rankings. Unveiled in 2010, the annual Midas Report recognizes and ranks the most successful global companies in the financial and marketing communications industry.

The Midas Report creative ranking system is based on points earned for winning entries and provides a historical account of the highest ranking companies within the competition. Midas Report points are calculated as follows: King Midas Award, 9 points; Gold Ingot Award, 6 points; Silver Ingot Award, 4 points; and Finalist, 1 point

South African Agencies took the lead in this year’s Midas Report with King James Cape Town as the standout for the second year in a row leading the way with a total of 38 points, up from last year by 11 points. The Jupiter Drawing Room was a close second with 35 points.

This year’s Midas Report ranking proved to be extremely competitive, with three international agencies in the spotlight tying for 5th place—M&C Saatchi Direct & Digital Communications (India), Publicis Kaplan Thaler (NY - US), and webguerillas AG (Zürich) each placed with 18 points. Further evidence of the extremely competitive nature of this year’s report can be seen with two additional agencies tied for 6th place, both 41? 29! (Turkey) and FP7/DXB (UAE) each earned 16 points.

“We had a lot of really exciting work this year. It’s no wonder the rankings were so competitive!” said Executive Director Alisun Armstrong. “It really shows the innovative and creative work going on in these specialized communications.”

Earning a spot on the Midas Report solidifies an agency’s place as a leader in financial services advertising and marketing. The full 2013 rankings read as follows:

Rank    Company    City/Country    Points
1    King James Cape Town    Cape Town, South Africa    38
2    The Jupiter Drawing Room    Rivonia, South Africa    35
3    Artplan    Rio de Janiero, Brazil    28
4    Lavender    Sydney, Australia    22
5*    M&C Saatchi Direct & Digital Communications    Mumbai, India    18
6*    Publicis Kaplan Thaler    New York City, USA    18
7*    webguerillas AG    Zürich, Switzerland    18
8*    41? 29!    Istanbul, Turkey    16
9*    FP7/DXB    Dubai, UAE    16
10    JWT Mumbai    Mumbai, India    15
*tie

The 2013 Midas Awards World’s Best Financial Advertising GrandJury® of 30 international client and agency leaders awarded one Grand Midas, 27 Gold Ingots, 48 Silver Ingots, and 67 Finalist Certificates in the 2013 competition. View all Midas Award-winners here.

Founded in 2001, the Midas Awards is the only competition to recognize excellence in financial advertising and marketing on a global scale, honoring the World’s Best Financial Advertising™ in banking, brokerage, insurance, mutual funds, credit cards, real estate, accounting, and consulting.

Press inquiries are welcome and should be directed to Gayle Mandel: gmandel(at)internationalawardsgroup(dot)com. Ph: 1 212 643 4800

About New York Festivals®
New York Festivals organizes advertising and programming competitions for the following brands:

AME Awards World's Best Advertising & Marketing Effectiveness™
The Global Awards World's Best Healthcare & Wellness Advertising™
Midas Awards World's Best Financial Advertising™
New York Festivals World's Best Advertising™
New York Festivals World's Best Radio Programs™
New York Festivals World's Best TV & Films™

Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to http://www.newyorkfestivals.com.


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