“This partnership brings together two sets of unique skills and strategies in the nonprofit content space." --Craig VanKorlaar
Pittsburgh, PA (PRWEB) June 25, 2014
These innovative online resource centers already provide the sector and those who market to nonprofit organizations with a content-rich avenue of opportunities. Now, their founders—Third Sector Today’s Amy DeVita and Top Nonprofits’ Craig Van Korlaar are joining forces to create an industry-specific resource network for both nonprofits and advertisers.
“We are thrilled to connect Third Sector Today to the complementary resources of Top Nonprofits as TST approaches its first anniversary,” says DeVita, who launched Third Sector Today to provide nonprofit staffers and board members with a one-stop resource for useful tips, tools, and tactics.
The rapidly growing Third Sector Today site features easy-to-consume, actionable content covering topics from professional development to fundraising; management to marketing and everything in between.
"I’ve admired Top Nonprofits for some time and the fact that Top Nonprofits shares the goals of our mission,” says DeVita, “well, we see this partnership as a perfect match and a way to recreate even more efficiencies for the nonprofits we serve.”
"We’ve been a sponsor of Third Sector Today since the beginning, because like them --our goal is to help those who help others," says Dale Knoop, CEO, RAZ Mobile. "I am thrilled about this partnership, because it provides RAZ Mobile an amplified way to share its mobile fundraising solutions with more nonprofits while keeping that mission at the forefront of it all. Who knew this would solve so many challenges for nonprofits!”
Since its founding at the beginning of 2012, Top Nonprofits has become known for its treasure trove of lists ranking nonprofits based on statistics reflecting success in aspects including social media, visual identity, and more. Top resources for nonprofits are also ranked in features such as “Top 150 Nonprofit Blogs”.
Van Korlaar agrees: “This partnership brings together 2 sets of unique skills and strategies that when combined will quickly transform us into a major player in the nonprofit content space.”
The statistics for these mission-driven sites supports Van Korlaar’s prediction. Over the past six months, the collective reach of the two sites hit nearly 500,000 users and more than 800,000 page views (per Google Analytics).
A two-fold goal is fueling the Third Sector Today and Top Nonprofits collaboration: to introduce the marketer and the buyer in a setting that offers valuable, useful information and enables an opportunity for discussion and further engagement or, as Van Korlaar says, “...simply to help nonprofit professionals help their organizations to help others.”
"Third Sector Today and Top Nonprofits joining forces is great news for organizations," says Summer Crenshaw, product marketing manager for Donor Drive. "The partnership now makes the combination of two of the most comprehensive sources of instructional features and industry data that’s available on the web. We're delighted to be a content provider.”
The partnership will enable the nonprofit professionals who visit each site to easily navigate between the two sites, to explore best practices, and to access statistically-based research.
For advertisers with products and services to support the success of nonprofits, both Third Sector Today and Top Nonprofits offer marketing opportunities that will run across both sites, offering an appealing and efficient audience reach.
“Marketers know they must provide objective and useful info in order to provide value to their clients and are doing so with blogs. But the question for many has been 'How do I get new traffic to my blog to start this relationship?' I think this is an excellent vehicle,” DeVita offers.
“In this case, we are leveraging the strengths of two very different sites, which are complementary, to provide a greater breadth of content –meaning one place for busy nonprofit professionals to find much of what they are looking for,” explains Van Korlaar.
On a day-to-day basis, the partnership of Third Sector Today and Top Nonprofits makes life easier for those working in the trenches of nonprofit organizations. Both sites aim to arm the sector’s workforces with realistic and practical information to make short- and long-term goals and projects more manageable.
Benefits to nonprofit professionals include:
--Saving time through ease of navigation through two connected and information-rich sites.
--Expanded depth of resources, where everything from perspectives, best practices, and tips to painstakingly researched statistics-based lists are easily searchable and accessible.
--Access to timely data for use in benchmarking and planning .
--Practical information, including lists, infographics, and tips to fuel inspiration and improvements.
--Blog posts, Webinars, and Podcasts with keen and expert perspectives and advice.
“On a given day, a nonprofit fundraiser may find herself planning a gala, meeting individual donors, updating mailing lists, and drafting a grant proposal,” says DeVita.
“We know the work of this sector requires a broad scope of skills and that having the best tools and advice from experienced professionals can well serve our dedicated nonprofit staffers,” Van Korlaar adds.
FACTS AND BACKGROUND
Via Google Analytics for Dec. 1, 2013-May 31, 2014::
Third Sector Today 18,578 Sessions 12,849 Users 31,471 Pageviews
Top Nonprofits 537,999 Sessions 473,730 Users 797,799 Pageviews