McLean, Virginia (PRWEB) February 11, 2014
Leading travel referral service Tripology, a division of USA TODAY Travel Media Group, today announced the unveiling of its redesigned website, featuring an easy-to-navigate sleek new design based on research and feedback from consumers and travel agents. The online service matches consumers with travel specialists, known as Tripologists, based on their specific vacation request. Tripology enables agents to harness the immense reach of the Web, then work one-on-one with prospective clients to cultivate a customer for life.
The revamped site is phase one of Tripology’s planned enhancements for travel agents and consumers since its acquisition by USA TODAY Travel Media Group. The new Tripology.com boasts new features aimed at improving the user experience and increasing site traffic including targeted search engine optimization, and accessibility via smartphones and tablets for the convenience of agents and consumers on the go.
“Since its acquisition by USA TODAY, Tripology continues to invest in widening the Tripology network via USA TODAY Travel Media Group sites with the ultimate goal of driving even more high-intent online leads to travel agents. We are also augmenting the agent tool set to better target and close sales. This first phase features a more modern look and feel while simplifying consumer trip requests, access to travel agents and agents’ access to online resources,” said John Peters, president of USA TODAY Travel Media Group.
Registered agents of Tripology.com will now have even greater exposure to USA TODAY Travel Media Group’s 5.3 million unique monthly visitors who are seeking travel planning expertise. As part of a strategic initiative of USA TODAY, Tripology is now being featured as a prominent element of the Travel Media Group's websites -- including a highly visible trip request widget on each site’s homepage that encourages travelers to connect with a professional travel planner via Tripology.com. These sites include the travel section of USA TODAY, 10Best.com, Experience Cruises, Experience Caribbean, Experience Beach, Experience Food & Wine and many other Experience Travel sites.
For additional information about Tripology, visit Tripology.com. Travel specialists can access the company’s dedicated agent website at Tripology.com/agent for information on how to become a registered Tripologist.
A division of USA TODAY, Tripology is the leading online travel referral service that matches consumers with travel specialists, known as Tripologists, based on their specific vacation request. The service provides the best of both worlds for travelers and travel professionals. For travelers, Tripology combines a content-rich online experience with access to travel professionals for the personal attention and service they seek. For travel specialists, Tripology is a cost-effective way to get qualified travel leads. By way of links to Tripology.com from many USA TODAY products, sites, and apps, tens of millions of travelers are exposed to the Tripology system of using travel specialists to plan a vacation, furthering the goals not only of Tripologists but also of the entire travel agent community. Tripology launched in 2007. Using proprietary technology to match travel professionals with consumer requests, the company has received and processed nearly a quarter of a million trip requests. For more information, visit Tripology.com.