All we do drives the company’s development to be an all-encompassing and modern RV Club, with a fresh outlook and a value proposition for our members that’s in tune with the 21st century consumer.
Charlotte, North Carolina (PRWEB) January 31, 2014
AmeriGO RV Club, the newest RV consumer organization in the RV industry launched in August 2013, is pleased to announce an interview with the company’s president Joe Daquino revealing strategies for the new all-encompassing RV club and online community dedicated to RVers. The interview was conducted by campground industry veteran David Gorin and was originally published by Campground Industry & RV Park E News and appeared in condensed form in RV Business and Woodall's Campground Management.
Below are some key excerpts of the interview:
DG: Joe, congratulations on the new venture – AmeriGO. In a nutshell, what’s AmeriGO and where’s it AGOing?
JD: In a nutshell, AmeriGO is a new, all-encompassing RV club and online community dedicated to RV enthusiasts – established to enhance the RV lifestyle and promote positive growth in the RV industry. AmeriGO RV Club is truly a game-changer in the RV industry. The net goal, as we grow and add even more benefits over the next five years, is to make AmeriGO a modern, full-service club that will be involved in all aspects of the RV market for the betterment of the RV consumer, RV industry and RV campgrounds throughout North America.
DG: When you say a AmeriGO is a game-changer and that AmeriGO will be involved in all aspects of the RV market, can you give us one or two examples of where you see AmeriGO changing the game as we know it today?
JD: By virtue of our independence and digital member experience we will reach segments of the RV market that are looking for the full RV experience. We want to be the kind of RV club that addresses the question, “what is it that prompted your interest in RVing?” Due to our digital nature we will be able to serve the total market in a way never before seen in the RV market.
DG: From the company’s early press releases, AmeriGO bears a striking resemblance in many ways to the Good Sam Club. What’s the differentiator between the two clubs? What do you think AmeriGO can do better or different that will make it attractive to RVers?
JD: We view ourselves as very much different than any club in the market – a new paradigm in the world of RV clubs, if you will. There are some 9 million RVers but only less than 1.5 million belong to a club, so there’s plenty of opportunity out there. The key difference is at the core of all we do and drives the company’s development to be an all-encompassing and modern RV Club, with a fresh outlook and a value proposition for our members that’s in tune with the 21st century consumer. Also, our dedication to the RV industry is apparent across the board…from our inviting online community, and our benefits and services, to our third party partnerships and alliances, to our dealership network that features the leading independent dealers across the country. We take great care to plan each aspect of the club in a way that is about growing the entire RV industry. We are focused on constantly listening to and working with our Club members, bloggers and advisors, enabling us to shape AmeriGO according to the current wants and needs of today’s RVer.
DG: Any thoughts on what AmeriGO sees as the most important wants and needs of today’s RVer? How are today’s needs different from the last decade or so?
JD: RVers of today are some of the most technically savvy consumers in the country. They’re using desktop computers, laptops, tablets, and mobile devices in ever increasing numbers. Their appetite for RV lifestyle news and information grows greater every year. They want the latest and greatest of what RVing has to offer, and they want it now. Since AmeriGO is not tied to the analog world we will be able to provide them with the latest information and satisfy their needs.
DG: Can you share with us the membership and growth objectives of AmeriGO? How many members do you think you can attract in 12, 24, 36 months? How many AmeriGO parks do you project? How many dealer relationships?
JD: AmeriGO has adopted a distinct business model to achieve critical mass in the shortest time possible. The club will amass upwards of 400,000 members in its first year alone. We’ve already signed some of the largest, most highly respected and independent RV dealers in the country, including General RV Center, Campers Inn, and Lazy Days. We’re represented in 28 locations nationally and plan to increase to about 100 as we grow. As for campgrounds, we’ve also focused on working with quality partners and signed 235 to date, including all properties in the Equity Lifestyle Properties portfolio as well as those that are part of the Carefree RV Resorts network. We predict that we will grow to more than 600 parks within the next two years.
The entire interview can be accessed via Issue 269 of Campground Industry & RV Park E News, starting on page 16.
About AmeriGO RV Club
AmeriGO RV Club is being developed as an all-encompassing member-driven club for RV enthusiasts that will serve the entire RV marketplace. The company’s programs will present consumers with valuable benefits, discounts and unique opportunities designed especially for RVers, and will feature a highly advanced online destination and community for anything and everything related to RVing.
AmeriGO Charter Dealers are awarded territories on an exclusive basis. For dealer inquiries, contact Jeff Martin at 513-236-7512 or via email at jmartin(at)amerigorv(dot)com. For campground inquiries, call 800-933-3171. General inquiries about AmeriGO RV Club should be emailed to info(at)AmeriGOrv(dot)com.
For additional information or to become a member, visit AmeriGOrv.com.