Central Holidays Announces Strategic Expansion with New Travel Product Lines and Destinations

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Central Holidays is unveiling more than 60 new itineraries and announcing strategic expansion into destinations including: Brazil, Costa Rica, Peru, Chile, Argentina, South Africa, Morocco and Croatia. The leading travel company is also introducing new online functionality to support travel agents, freshly designed brochures, and early booking incentives.

Visit Croatia with Leading Travel Company Central Holidays

Visit Croatia and many other new destinations with Central Holidays

Our exciting new 2014 itineraries and enhancements include the addition of Croatia to our expanding suite of destinations; novel experiential travel packages and fitness vacations; and superb new waterborne experiences.

New, enhanced and reinvigorated are the best words to describe Central Holidays 2014 product range unveiled today. The company is pleased to launch its most diverse range of products ever – including active adventures and fitness vacations such as running, trekking and safari programs as well as 60 newly introduced travel itineraries and high-growth, in-demand destinations. Travel agents and their clients will find new Central Holidays travel experiences throughout Europe, the Mediterranean, and beyond as well as in the following strategically added destinations: Brazil, Costa Rica, Chile, Peru, Argentina, Croatia, South Africa, Botswana, Zimbabwe, Morocco, Kenya, and Tanzania.

The company is also thrilled to announce the release of six freshly designed brochures: Italy; Mediterranean with programs throughout Greece, Turkey, Spain, Portugal, France, Cyprus and Croatia; Africa & the Middle East; Enchanting River Cruises; Religious Tours & Pilgrimages; Central & South America. Featuring a virtually unlimited range of escorted, independent, cruise, and ski travel programs throughout Europe, the Mediterranean, Cuba, the Middle East, and beyond, Central Holidays’ new collection of printed travel programs offer amazing vacations in unforgettable destinations around the world.

“Feedback from our extremely high rate of repeat customers and extensive consumer research has empowered us to successfully plan the strategic expansion of our travel product lines and uncover preeminent new destinations to enter. Our compelling new product offerings demonstrate our company’s ongoing commitment to remain at the forefront of the tour and travel industry and offer the most diverse range of travel programs that support our brand promises of reliability, expertise and flexibility,” said Gianni Miradoli, CEO of Central Holidays.

“As forecasted for 2014, Europe still remains the number one region for U.S. outbound international travel and is a core Central Holidays travel program destination. Our exciting new 2014 itineraries and enhancements include the addition of captivating Croatia to our expanding suite of destinations; novel new experiential travel packages and fitness vacations – including distinctive trekking and hiking programs in Italy; and superb new waterborne experiences – including new river cruise programs, mega-yacht cruises and even a unique, luxury gullet cruise itinerary in Turkey,” Miradoli added.

Beyond Europe and the Mediterranean, Central Holidays has taken great care to develop an entirely innovative range of programs to South and Central America. In 2012, the fastest-growing region was South America with a 12 percent increase in outbound trips to a new all-time high, per the World Travel Monitor. Growth continues in the region this year as well as an increase in travel to Central America -- respectively the number four and five regions for 2013 outbound U.S. travel based on Tourism Industries U.S. International Air Travel Statistics. Additionally the company is expanding into niche travel markets that have demonstrated strong growth over the past several years, including increasingly popular religious travel and adventure travel, now a $263 billion industry according to a report released in August 2013 by Adventure Travel Trade Association and the George Washington University International Institute of Tourism Studies.

The company's six new brochures are accessible via the company's website at centralholidays.com. Online, agents can create customized versions of each brochure and downloadable flyers can also be generated for all of the brochure packages. This advanced functionality, offered exclusively by the Central Holidays brands, allows travel agents to fashion their very own tailored brochures. The finished product is a polished, high-quality piece of collateral to present to their clients. Additionally, agents can conveniently order a CD with a copy of each brochure offered from the Central Holidays family of brands. To access the new brochures online, visit: centralholidays.com/?PageId=BROCHURE.

As part of the new product launch celebration, agents can take advantage of the following early booking offers for Central Holidays’ travel experiences (bookings must be made by January 31, 2014):

     -- SAVE $50 per couple on per person, purchase of minimum $750 and maximum $1,500
     -- SAVE $100 per couple on per person, purchase of minimum $1,501 and maximum $3,000
     -- SAVE $200 per couple on per person, purchase of over $3,000

About Central Holidays:
Founded in 1972, Central Holidays offers superior travel programs, value, and service to enchanting destinations across the globe. Destinations include Italy, Spain, Portugal, France, Cyprus, Greece, Turkey, and Croatia. The company also offers dozens of Mediterranean and European river cruise itineraries, worldwide ski programs, religious pilgrimage travel, as well as people-to-people educational exchange travel to Cuba! The company’s sister brand, STI by Central Holidays, presents novel travel opportunities throughout Central and South America, Africa, and the Middle East. Central Holidays and its family of travel companies remain at the forefront of the global tourism and travel industry, offering the most diverse range of travel programs that support brand promises of reliability, expertise, and flexibility. For more information, contact Central Holidays at 1-800-935-5000 or visit centralholidays.com.


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Marlene Oliver
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