Patients today are often referred to as healthcare consumers because they are as informed and self directed in their care decisions as any retail shopper.
Troy, NY (PRWEB) April 23, 2014
Healthcare marketing specialists, Smith & Jones, released today a new white paper, titled “Healthcare Marketing’s Top Trends for 2014.”
Available for free download at smithandjones.com, “Healthcare Marketing’s Top Trends for 2014” looks at the trends that are influencing the strategies, media choices and messaging tactics of healthcare organizations as they compete for the attention and loyalty of the new healthcare consumer.
Some of the trends that this white paper explores and teaches healthcare marketers how to incorporate into their plans are: the integration of traditional and digital media, mobile apps, responsive web design, content marketing, online authorship, brand journalism, and enhanced search engine marketing.
“The root of these marketing trends is the rise of healthcare consumers, or e-patients,” said Mark Shipley, Strategy Director and Cofounder of Smith & Jones. “Patients today are often referred to as healthcare consumers because they are as informed and self directed in their care decisions as any retail shopper. To become relevant to this new breed of consumers, organizations will need to translate their brand messaging for smaller audiences at different stages of the decision process.”
Download this white paper now at smithandjones.com.
About Smith & Jones
Smith & Jones is a healthcare marketing agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Learn more at http://www.smithandjones.com.