I have spent time in product marketing, training and development, relationship management and sales, both in the US and internationally.
Garden City, NY (PRWEB) May 20, 2014
NAPW honors Sarah K. McCready as a 2014 Professional Woman of the Year. Ms. McCready is recognized with this prestigious distinction for leadership in marketing. As the largest, most-recognized organization of women in the country, spanning virtually every industry and profession, the National Association of Professional Women is a powerfully vibrant networking community with over 600,000 members and nearly 400 Local Chapters.
“I have spent time in product marketing, training and development, relationship management and sales, both in the US and internationally,” says Ms. McCready, Senior Vice President at Direxion.
In her current role at Direxion, a company that specializes in alternative strategy mutual funds and leveraged exchange traded funds, Ms. McCready is responsible for all facets of marketing. From event and conference coordination to media planning and budget management, as well as media analytics analysis and material and brand development, Ms. McCready is involved in a multitude of projects at any given time. She works closely with a team of highly trained individuals to provide creative direction and innovative solutions, and her expertise also ensures that her projects are completed on time and on budget.
Whether she is planning a company event, managing an advertising budget for print, digital, radio and television, or overseeing brand and product placement, Ms. McCready readily uses the industry skills she has honed throughout her career in advertising, marketing and investing to assist her company build better outcomes for their clients.
NAPW provides an exclusive, highly advanced networking forum to successful women executives, professionals and entrepreneurs where they can aspire, connect, learn and achieve. Through innovative resources, unique tools and progressive benefits, professional women interact, exchange ideas, advance their knowledge and empower each other.