Red Apple Reading Program Expands Worldwide Presence Through iTunes Store

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With growing migration to apps, gratis Red Apple app weekend leads to more than 40,000 downloads.

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We are really excited that so many more children now have the opportunity to use the program, and are getting access to the reading help they may need.

The folks at Red Apple Reading know you can’t buy love. That’s why, for Valentine’s Day weekend, the makers of the online children’s reading program gave away access to their program apps in the iTunes store during a three-day free-for-all met with a resounding response. Over 40,000 users spanning the globe took advantage of the download “app-ortunity” over the weekend.

Tammy Bennecke, president and founder of Red Apple Reading, said the gaming giveaway was created to showcase its release of the “Island Adventures” program apps in the iTunes store, modeled after the programming found on the Red Apple Reading website, including videos, activities, and reading skills enhancement for children ages 4 to 9 looking to improve or get ahead in their reading skills.

“We wanted a way to give the apps to our existing online members, so we decided to share the love,” Bennecke explained. “We listed out three main program apps in iTunes for no charge—a $25 value—from Friday, February 14, through Sunday, February 17.”

While Red Apple Reading already has more than 4000 children using the online program at, Bennecke was pleasantly surprised at the weekend’s participant volume. Despite foregoing any official advertising, word of the deal spread quickly, and soon the downloads began.

“By Friday afternoon, a few different blogging and educational app sites had discovered the free apps and shared them via Facebook and Twitter,” Bennecke recounted. “We ended up with more than 40,000 downloads through the weekend.”

With the seemingly unstoppable popularity of app usage for all ages, Bennecke and her Red Apple Reading crew are fired up about firing up young learners with Red Apple Reading.

“We are really excited that so many more children now have the opportunity to use the program, and are getting access to the reading help they may need,” she said.

To learn more about the Red Apple Reading Island Adventures app, visit the app’s iTunes store link. For more information on Red Apple Reading tools for parents, including how to gain access to progress reports and free resources, visit

About Red Apple Reading:
Red Apple Reading was founded in 2011 by educator Tammy Bennecke. With the aim of fulfilling their motto of being “a small company with a big heart,” Red Apple Reading is in the process of developing a full range of pre-kindergarten through third grade reading products. Further goals include upper elementary/middle school reading adventure games, available both online and as mobile apps. Red Apple Reading also plans to expand into other subject areas as the company’s growth continues. Find out more about Red Apple Reading at

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