Bring Your Bay Game Captures the Unique Spirit of the Oldest Annual Footrace in the World... a San Francisco Tradition Known as Bay to Breakers

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Brought to you by San Francisco based agency SocioFabrica, the spirited event provides a perfect opportunity to roll out and test new features of their social engagement platform, Nicho.

'Nicho adds value and longevity to our events by extending them into the digital space through sharing, story telling, and ongoing engagement.' - Casey Hauser, Event Director,

The photo contest asks event goers to snap their best pics and submit them using the hashtag #BYBG or by uploading directly to the site. Participants are then prompted to vote on their favorites.

Two winners will be announced. The Bay to Breakers pic with the most community votes will be named People’s Champion, and be awarded a cruise for six across the Bay. The Bay to Breakers pic most loved by our judges panel will be crowned Judge’s Champion, and be awarded a whitewater river rafting trip for six down the South Fork American River. Both unique experiential prizes have plenty of room for the whole crew, and are filled with even more picture perfect opportunities.

Participants have from May 18th until May 25th to submit their pics online. They’ll have an additional week to vote on their favorites. Winners will be announced on June 9th.

For more information, or questions contact: info(at)sociofabrica(dot)com.

About Nicho
Small but powerful, Nicho has emerged as one of the premium social engagement and content aggregation tools. Through viral-enabling photo and video sharing, Nicho helps brands, leagues, and communities create easy to manage contests, promotions, and movements. Nicho is built to go viral and works by leveraging and uniting existing fan networks on Facebook, Twitter, Instagram, and more. Nicho is a product of San Francisco based independent agency SocioFabrica.

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Keyvan Hajiani
since: 04/2013
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Bring Your Bay Game
since: 05/2013
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