Zoot to Present Mobile Account Opening Best Practices at Net Finance Interactive

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Financial institutions benefit from automation, device technology, new testing opportunities

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For the first time in decades, banks have an amazing opportunity to innovate. The mobile channel provides an ideal environment for testing decisioning logic, solutions and vendors.

Zoot, a global provider of advanced origination, acquisition and decision management solutions, will present best practices in mobile account opening at Net Finance Interactive in San Diego. This innovation spotlight will highlight successful mobile strategies top financial institutions are currently utilizing.

“For the first time in decades, banks have an amazing opportunity to innovate. The mobile channel provides an ideal environment for testing decisioning logic, solutions and vendors,” said Eric Lindeen, marketing director for Zoot Enterprises. “Banks can now experiment with new ideas and technologies within a finite group, dramatically reducing risk to the organization. We’ll be discussing how top banks are using these techniques to benefit their entire institution during our presentation.”

There are ways to overcome the key risks associated with digital channels by incorporating different types of data, services, and automation into bank processes. The ability to use champion challenger testing to understand the risks associated with new strategies and prove their ROI before rolling them out enterprise wide, makes innovation a reality in the mobile channel. Top banks are also utilizing the features of mobile devices to provide frictionless customer experiences without sacrificing security.

Zoot’s mobile account opening presentation will be on December 2, 2014 at 12:40pm during Net Finance Interactive at the Rancho Bernardo Inn, San Diego, California. Conference tracks will focus on omni-channel, analytics, monetizing mobile and creating a digital advisor. Zoot executives will be available all week to discuss the company’s mobile account opening solutions for demand deposit accounts and retail credit cards.

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About Zoot
Bozeman, Mont.-based Zoot Enterprises, Inc. is a global provider of advanced origination, acquisition, and decision management solutions. For more than 20 years the company’s innovative tools and services model has enabled Zoot clients to meet their exact business objectives and adapt quickly to seize market opportunities. Zoot’s multinational processing environment has the capacity to deliver billions of realtime decisions annually. Visit http://www.zootweb.com or call 406.556.7555 for more information. Zoot thought leaders are now featured on zootweb.com/blog.

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Karen Gordon
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