Fuel Entertainment, Vision Animation and Moody Street Productions Announce Development on World of Thingies Animated Series from DeNA

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Today, Fuel Entertainment and DeNA announced collaboration on a new animated series surrounding the popular and imaginative interactive property, World of Thingies. The animated series will be released worldwide in a 2D eleven-minute episodic format and surrounds the adventures of the Thingies, a colorful and psychedelic group of creatures - Vision Animation and Moody Street Kids to co-produce.

DeNA-world-of-thingies-animated
Surrounding the adventures of the Thingies, the series takes place in a colorful, psychedelic universe called Landiland, and centers on themes of good vs evil, acceptance, and comedy adventure.

Today, Fuel Entertainment and DeNA announced collaboration on a new animated series surrounding the popular and imaginative interactive property, World of Thingies. The animated series will be released worldwide in a 2D eleven-minute episodic format.

Surrounding the adventures of the Thingies, the series takes place in a colorful, psychedelic universe called Landiland, and centers on themes of good vs evil, acceptance, and comedy adventure.

“When I discovered DeNA’s World of Thingies property, it was immediately alluring,” said Gerhard Runken, VP of Property Development at Fuel Entertainment. “The amazing character art and world lend themselves perfectly to an animated concept, and I knew Vision and Moody Street would make excellent development partners for this concept.”

Vision Animation and Moody Street Productions are creators of such hit properties as SheZow and Gwen Stefani and Mattel’s Kuu-Kuu Harajuku. The World of Thingies deal spans global expertise from USA/Canada, Australia, Malaysia and Japan, and is targeting a global audience within the boys 5 to 9 age demographic.

“Fuel, DeNA, and Moody Street Productions have an amazing pedigree in creating properties that span television, gaming, digital, and toy categories,” said Huoi Seong Low, CEO of Vision Animation. “To bring this expertise to a property with such cross-platform potential will create a massive potential for fans.”

"DeNA has been looking for ways to build on the success of our World of Thingies property for a while now," said Barry Dorf, VP Partnerships and Alliances at DeNA. "Fuel's talented group of development partners is the ideal team to make the series a hit as we launch the franchise onto new platforms."

The partners will be attending MIPCOM in October. For meeting requests or other inquiries, please contact engage@fuelentertainment.com.

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About DeNA
DeNA (pronounced “D-N-A”) is a global Internet company that develops and operates a broad range of mobile and online services including games, e-commerce and other diversified offerings. Founded in 1999, DeNA is headquartered in Tokyo with offices and game development studios across the globe. DeNA Co., Ltd. is listed on the Tokyo Stock Exchange (2432). For more information, visit: http://www.dena.com.

About Fuel Entertainment
Beginning with vibrant characters and engaging storylines, Fuel Entertainment creates entertainment properties for today's emerging audiences that spark imagination wherever viewers go. Fuel focuses on both the development of revolutionary entertainment technologies and the creation of fresh and original content such as Atari: Game Over – a documentary detailing Fuel’s excavation of the legendary ‘Atari E.T. tomb', and the critically acclaimed Sideway for PSN. With animated and live action television, gaming and digital experiences, Fuel Entertainment reaches youth audiences seamlessly across both traditional and emerging platforms. Learn more at http://www.FuelEntertainment.com

About Vision Animation

Vision Animation is Malaysia’s leading 2D animation studio, and has established itself as one of the best and most reliable animation production studios in all of Asia, with a focus on delivering quality shows. The company has a team of adept producers, directors and animators, with more than a decade of experience collaborating with top animation companies such as Hasbro Studios, Moonscoop, Moody Street Kids, Cinegroupe, Kapow Pictures, Cuppa Coffee Canada and Tell Tale Productions. Vision is actively investing in the development and production of a slate of TV series with internationally recognized partners over the next few years. Learn more at http://www.visionanimation.net

About Moody Street Productions

Moody Street Productions is an Australian production company established in 2002. They have co-produced a number of shows including SheZow, Sumo Mouse, g2g, Flea Bitten, and Faireez. They were also involved with the production of Transformers: Rescue Bots in its second season. Learn more at http://www.moodystreetproductions.com

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