Fleur de Lys Bridal meets demand for beautiful wedding dresses for plus-sized brides by increasing its range with Callista gowns

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Fleur de Lys Bridal Boutique in Saffron Walden believes every woman has the right to look amazing on her wedding day and has recently become an official stockist of Callista gowns to cater for the bride-to-be with a fuller figure.

Callista Gown

The beautiful Callista range is available now at Fleur de Lys Bridal

The most beautiful gowns for the most beautiful women

Just because a woman doesn’t wear size 8 clothes, she shouldn’t be excluded from looking a million dollars in the fairy tale wedding dress she has always dreamed of wearing. This is the ethos of Fleur de Lys Bridal Boutique in Saffron Walden, and to make sure every shape and size of bride-to-be is catered for, it has recently become an official stockist of the bridal gown range from Callista.

The name Callista is of Greek origin and means ‘most beautiful’ and ensuring every dress they craft lives up to the name is certainly something the designers at Callista take seriously. Creating the most beautiful gowns for the most beautiful women, for over thirty years, Callista’s clear focus for the collection is to provide a range of dresses to suit the fuller figure, and the results enable plus-sized brides to enjoy the bridal gown shopping experience without it becoming a daunting experience.

Callista design their beautiful gowns to flatter the fuller figure in terms of style, support and perfect fit. Their attention to detail, including detachable halter straps and straps wide enough to cover bra straps, provide an option for every bride. The collection offers bust sizes from 46 to 57 inches, is available in sizes 18 to 32, and features beautifully soft and light-weight fabrics such as chiffons, organza and soft satins. Callista ensure every effort is made to make every bride feel special and give shape to the curves that they love. No one should have to compromise on style, particularly on their wedding day, just because they don’t resemble the models often pictured in the media.

The rise in fuller figure brides, and their struggle to find their perfect wedding gown, did not go unnoticed by Fleur de Lys Bridal owner, Rebecca Ruggieri, and she decided to add to their current collections. “Realising that 20% of brides are classed as plus-size now, we want to stock dresses that fit and flatter everyone. The opportunity to stock the Callista collection was an easy decision for us to make. We know how important it is for a bride to enjoy their wedding gown search, and most importantly, to feel comfortable while doing so.” All brides at the boutique can feel relaxed finding their dream dress, with private fittings for every bride-to-be.

Fleur de Lys Bridal currently has a number of the Callista range in store, with a short wait until the summer months to receive some of the newer styles. Continuing their standalone VIP service, the bridal boutique trained staff are on hand to offer guidance and honesty to help brides find their perfect gown; ensuring the once in a lifetime experience is enjoyable and the bride is always at ease.

The Callista bridal gown collection can be viewed online at http://www.fleurdelysbridal.co.uk, or viewed in store with a VIP appointment by contacting 01799 526982

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Rebecca Ruggieri

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